We are proud of the elite team of Marketing Consultants that we have assembled to help guide your practice and design the most appropriate marketing programs. All possess extensive marketing and advertising experience. Many have worked for leading healthcare and Fortune 500 companies, and each has helped thousands of private practitioners achieve their practice growth goals.
Your Marketing Team:
Kathy Gaughran - Senior Marketing Consultant
With over ten years of practice consulting with the company, Kathy Gaughran has consistently turned in some of the highest scores on our client satisfaction surveys. Kathy brings to each client the uncanny ability to hone in on the specific challenges and opportunities they face and make specific, real-world recommendations for their strategic growth. Kathy's particular area of expertise is the Internet, the most dynamic healthcare marketing opportunity to emerge in decades.
Richard D. Hachenburg - Senior Marketing Consultant
As Practice Builders' resident hearing consulting specialist, Rich has become an invaluable ally to practices across the country. Rich’s ability to pinpoint the strengths and weaknesses of this client’s practices, as well as offer expert guidance in return, has made him an asset not only to hearing-related to practices but to many other specialties as well.
David Kent - Senior Marketing Consultant
David's experience with over 4,000 practices includes strategic planning, creative development, implementation and consulting during his 15-year marketing career. At ease with both solo and group practices, David's clients have a steady history of satisfaction and results. David is a practice Builders' five-time award winner for excellence.
Malcolm Palmer - Senior Marketing Consultant
Malcolm's conservative approach to marketing and his longstanding record of success help put clients at ease, especially those who are tentative about marketing. His enthusiasm for helping healthcare professionals grow their practices is contagious.
When clients begin to work with Malcolm to design step-by-step success plans, their collaboration can spark fresh ideas and new innovations that ultimately boost bottom-line results. And because he's helped build so many successful practices already, his arsenal of proven marketing strategies is capable of solving almost any marketing challenge that may arise.
Robin Parkin - Senior Marketing Consultant
After guiding thousands of clients toward their goals, Robin has learned which strategies are most powerful, what tactics are appropriate to achieve specific goals and how to reach clients' objectives by drawing on years of experience of what she knows has worked in the past - and what hasn't. This valuable knowledge and experience allows her to make recommendations with confidence.
Robin has worked with countless clients over the years, so it's rare that a client presents her with a scenario she hasn't encountered before. When something new does arise, she enjoys the challenge of examining the situation and thinking creatively to find solutions that work.
Jonathan Vidal - Senior Marketing Consultant
Over the course of his career, Jonathan has developed successful marketing programs for a wide range of businesses and healthcare practices. The depth and breadth of his experience bring you the unique ability to recognize and capitalize on your strengths as well as the insight to successfully overcome your challenges. Jonathan's commitment to a thorough analysis of the details of your practice is just one measure of his commitment to your success.
Lori Ann Waltz - Training Program Consultant; Senior Marketing Consultant
Lori managed a highly successful surgical practice for nearly two decades and has firsthand knowledge of the marketing and practice-management issues that face medical offices. Lori has provided training, tools and skills for over a thousand practices. She is a member of the Orange County Chapter of the American Society for Training and Development.
Irene Doti - Director of Client Training; Senior Marketing Consultant
Irene has served as Marketing and Public Relations Director for a managed-care company and leading health networks. A highly-effective strategic communicator, Irene has years of experience in developing innovative marketing strategies to contribute to client success. She holds a BA degree in Communications from Loyola University of Chicago and an MA degree in English from Portland State University in Oregon.
Our Staff Trainers:
Irene Doti - Director of Client Training; Senior Marketing Consultant
Irene has served as Marketing and Public Relations Director for a managed-care company and leading health networks. She has a BA degree in Communications from Loyola University of Chicago and an MA degree in English from Portland State University in Oregon. She is a member of the San Diego Chapter of the American Society for Training and Development.
Lori Ann Waltz - Training Program Consultant; Senior Marketing Consultant
Lori managed a highly successful surgical practice for nearly two decades and has firsthand knowledge of the marketing and practice-management issues that face medical offices. Lori has provided training, tools and skills for over a thousand practices. She is a member of the Orange County Chapter of the American Society for Training and Development.
Christy Vandever - Healthcare Trainer & Professional Coach
Christy has over 16 years experience in Career Management Consulting, Professional Coaching and Training and Development. She has lent her talents in professional development to organizations such as University of Chicago, Northwestern Hospital, American Hospital Association, Merrill Lynch, Harris Bank, Motorola, American Dental Association and Illinois Masonic Hospital. Christy has a BA degree in Marketing from Southern Illinois University with an emphasis on multiple human resource testing instruments.
Nancy Hyman - Healthcare Trainer & Training Program Consultant
Nancy developed and launched a practice representative marketing strategy for a Los Angeles dentist. Within three years, Nancy’s consistent program had helped the practice’s patient volume increase by 300 percent. Since then, she developed a practice representative marketing program at Practice Builders and has trained thousands of practices. Nancy has a BA degree in English from University of San Diego and is a member of the Los Angeles Chapter of the American Society for Training and Development.
Nancy Messervey - Healthcare Trainer & Training Program Consultant
Nancy is a Certified Career and Job Transition Coach with a Master’s Degree in Occupational Therapy. She has lent her talents in professional development to such organizations as Allstate, ACCO Brands, Baxter Healthcare, Hospira, Cardinal Healthcare, Caremark, Walgreen’s and many others. Nancy serves on the Board of Directors of the Chicago Chapter of the American Society for Training and Development and the Association for Career Professional International.
Deborah Novak - Healthcare Trainer
Deborah has been providing strategic and tactical business results through the training of healthcare leaders for over 15 years. She has helped physicians, staff and hospital staff to develop their employees and improve their profitability. Her clients include Rush University Medical Center, Massachusetts General Hospital, and Blue Cross and Blue Shield of Massachusetts among others. She graduated from Boston University with a Bachelors of Science in Journalism and has a MBA in Organization Development and Training from Clark University. Deborah is a member of the Chicago Chapter of the American Society for Training and Development.
Hal Dibner, PhD
Hal has been helping people to discover their talents for 30 years. He graduated from Boston University in 1967 with a degree in Psychology and then attended Harvard Medical School in a combined MD/PhD program in Molecular Genetics. Hal received his PhD in Counseling Psychology and Environmental Medicine in 1981 and was board-certified as an analyst in 1983. Since that time, he has maintained a private practice and worked as a consulting psychologist to key executives around the world. Clients say Hal’s greatest assets are his perceptiveness and ability to key in on the real issues.
Wendy Lipton Dibner, MA
Wendy has been assisting people to discover and use their talents for 25 years. She received her bachelor’s degree in Sociology and Theater Arts in 1978 from Southern Connecticut State University and her master’s degree in Sociology and Social Psychology from Duke University. She is certified as a Gestalt psychologist. In 1988, she began developing and implementing workshops and seminars in sales, leadership, conflict resolution, stress management and communication for Fortune 500 companies and small businesses all over the world.
Pam Wilson - Healthcare Trainer
Twenty years of experience in medical practice management have developed Pam’s deft touch in training and inspiring medical practice staff members. Her resume includes a position as Director of Certified Centers for Weight Loss by Design, the Metabolic Miracle, and her extensive course study in practice management, ICD9 and CPT Coding, give her a depth of experience and education from which all her clients benefit. Pam has been a member of the Medical Group Management Association for 15 years.