No, it’s not a typo. It’s an acronym for the mantra of the modern American consumer. It stands for So What, Who Cares, What’s In It For Me. And it means that, if you have any product or service to … Continue reading
No, it’s not a typo. It’s an acronym for the mantra of the modern American consumer. It stands for So What, Who Cares, What’s In It For Me. And it means that, if you have any product or service to … Continue reading