Before the plastic surgery boom, dermatologists performed many of the cosmetic procedures of the day.

That, as you know, has changed.

Today, as a practicing dermatologist, you probably have one foot in two areas of specialty within your practice.

One foot is in the care of the conventional dermatological patient – the one with acne, eczema, rosacea, etc. – the other is the elective, cash-paying cosmetic patient who is helping you work smarter, not harder.

Today, for example, there are no less than four other specialties that are competing with you for your cosmetic patients.

Now add the advances in over-the-counter medications for the treatment of skin conditions and the ones for cosmetic treatments such as wrinkle-removal and you have an intense competitive situation.

To compete with today’s dermatology marketing occurring in your area, you must stand out from the crowd. You must brand yourself in an ethical, tasteful yet effective way that will get you noticed but which will not make you appear “sales-y.”