Search Engine Optimization / PPC – Greater visibility. Wider patient reach. Bigger practice.
You have the most impressive, flashy and user-friendly practice website, but is it drawing your desired Internet audience or driving patients to your practice?
If you are investing in a website, you owe it to yourself to get your ROI by optimizing your practice website for top positioning in the search engines. Search engine optimization (SEO) structures your web pages so that your site will appear high on the search engine results page (SERP) every time a prospective patient makes a query.
Search engines like Google®, Yahoo!®, Bing™ or MSN®, crawl and index billions of web pages every day to return relevant data to their search patrons. And your website could have "walls" and "bumps" that prevent search engines from finding your website at all.
Only 8% of search engine users review more than the first three pages prior to clicking on a result. Don’t get buried deep or remain invisible on the web. Get professional help to have your Internet presence known. Once your website is optimized for search engines, your practice will enjoy a level of web presence that will work to generate a steady stream of patients for you.
Localization: Putting you in front of your prospects anywhere, anytime
Beat the neighborhood competition for Internet visibility. Make your practice virtually "physically" visible at the same time your target user is searching for your services.
Optimizing your site with local map directories can make your practice easily findable by your local community. Google’s intuitive capabilities let you appear in the local search results with a visual guide to your practice location. Now you can target your ads to appear only to a specific location, region or town, allowing direct, fast marketing impact on your target market.
Performance Tracking and Reporting Track results
Consistent placement requires relentless analysis of performance indicators in your website. Success metrics help you make SEO adjustments and future marketing decisions.
Keywords, visitor profiles, appointments, sign-ups, page traffic and search engine and URL/domain referrals tracking helps you determine what are generating interest from users and capturing the attention of your target audience.
We track performance of your website from lead generation to patient conversion – helping you get the biggest bang for your marketing buck.
Practice Builders offers proven strategies developed through working with more than 15,000 clients.