December 19, 2008
Practice Builders Announces Launch of Dental Care, Physical Therapy Websites
Orange, California, USA, December 19, 2008 - Dental care professionals and physical therapists will now have new, unique websites dedicated to marketing and growing their specialty practices, announced Joel Ellis, president of Practice Builders, today.
"Dental care and physical therapy practices have been a key focus of Practice Builders since our founding 30 years ago," said Mr. Ellis. "In celebration of our 30th Anniversary, we are launching unique websites for each of these healthcare specialties to provide the special attention they deserve."
The new websites will feature marketing tips, ideas and success stories from other professionals, and will be updated with new information on a regular basis. The sites can be found at dentalcare.practicebuilders.com as of December 19, 2008 and at phystherapists.practicebuilders.com as of December 30, 2008.
Practice Builders has offered free marketing tips, on-demand webinars, e-newsletters, "Ask Our Expert" and other resources at its original website, www.practicebuilders.com for over 10 years, and has seen increasing traffic on the site during that time.
"These new websites reflect our continuing commitment to helping physical therapists, dentists, orthodontists, endodontists and periodontists survive and thrive during these challenging times," said Mr. Ellis. "With new threats facing each of these specialty areas, we felt it was important to serve their unique needs."
During its 30th Anniversary year, Practice Builders will also be providing free tools such as referral thank you letters, forms and other useful marketing items to subscribers to their free monthly e-newsletter. Practitioners can subscribe at www.practicebuilders.com.
Practice Builders, the leading healthcare marketing company since 1979, partners with private practice healthcare practitioners to help grow their practices. It provides marketing education and services through Marketing Workshops held in cities across North America, through "House Call" Onsite Consultations and Virtual Marketing House Calls that require no travel and are held at the client's convenience, and through the leading healthcare marketing agency in the U.S.
Practice Builders is celebrating 30 years of practice success in 2009 with its 30th anniversary in healthcare marketing.
December 12, 2008
Practice Builders' 2008 Marketing Tactics Survey Reveals Biggest Practice Challenge, Best Tactics for Healthcare Practitioners
Orange, California, USA, December 18, 2008 - Healthcare practitioners reported that attracting and keeping patients in the down economy is their biggest practice challenge today, according to Practice Builders' 2008 Marketing Tactics survey. The first-ever survey reported responses from more than 860 healthcare practitioners.
Designed to uncover the marketing tactics that are generating the best results for private practice owners during the recession, the survey showed practitioners reported that the tactics that are working best for them include internal prospecting to current patients, community events, websites and asking for referrals from colleagues. However, a large percentage of practitioners reported in each marketing category that none of their tactics were successful.
"It's important for healthcare practitioners to understand which marketing tactics are working during these challenging economic times," said Joel Ellis, president of Practice Builders. "Practice Builders' mission has always been to educate private practice owners on the marketing techniques that are proven to work, and we will continue to gather and share that information with private practice owners."
One surprise in the survey results was that respondents indicated in the "External Marketing" category that community events were generating better results than Yellow Pages advertising, print ads in newspapers and magazines and other popular marketing methods.
The survey also revealed that 34.5% of respondents are marketing more than one year ago; 18.8% are marketing less than a year ago, and 46.6% are marketing the same as they were one year ago.
Responding to this information, Mr. Ellis said, "I hope that those healthcare practitioners who haven't changed their marketing strategies will remember Einstein's definition of insanity: doing the same thing over and over again and expecting different results. In tough times like these, it's important to adjust marketing strategies to help patients understand why their healthcare should be a priority when money is tight, and why those patients should come to your practice instead of another."
Full results from Practice Builders' November 2008 Marketing Tactics Survey are now available at www.practicebuilders.com/news/reports/esr200812.asp
Practice Builders, the leading healthcare marketing company since 1979, partners with private practice healthcare practitioners to help grow their practices. It provides marketing education and services through Marketing Workshops held in cities across North America, through "House Call" Onsite Consultations and Virtual Marketing House Calls that require no travel and are held at the client's convenience, and through the leading healthcare marketing agency in the U.S.
Practice Builders is celebrating 30 years of practice success in 2009 with its 30th anniversary in healthcare marketing.
October 8, 2008
Practice Builders’ New Economic Survey Results Now Available
Orange, California, USA, October 8, 2008 – Practice Builders announced today that their August 2008 Economic Survey showed that 55.7% of healthcare practice owners surveyed are seeing an increase in competition, while another 47.6% reported seeing a decrease in their practices during the economic downturn.
56.3% of practice owners reported that they are increasing their marketing in response to the economic downturn, an increase from the April Economic Survey, when 50.8% indicated they were increasing their marketing.
Asked if this trend surprised him, Practice Builders President Joel Ellis said, “It really doesn’t. Healthcare practice owners have become much more savvy about marketing. Years ago, they’d ask us, ‘Why do I need to market my practice?’ Now, they ask which marketing channel is most appropriate for them, and how to make the most of the Internet.”
Full results from Practice Builders’ August 2008 Economic Survey are now available at http://www.practicebuilders.com/news/reports/esr200808.asp.
Practice Builders partners with private practice physicians to help grow their practices. Its Marketing Workshops are held more than 70 times per year in cities across North America, and its House Call Onsite Consultations and Virtual Marketing House Calls require no travel and are held at the client’s convenience.
June 11, 2008
New 'Virtual Marketing House Call' Offered by Practice Builders
Orange, California, USA, June 11, 2008 – A special new Virtual Marketing House Call is now available from Practice Builders, the company announced today.
The new, economically-priced product features a no-travel, all-phone-and-Internet format, a step-by-step customized marketing plan, two private consultations and a 100% money-back satisfaction guarantee.
"Travel costs today seem to go in only one direction, so this new format will save our clients some substantial funds," explained Joel Ellis, Practice Builders' President. "Clients will still gain the main benefits of our Strategic Growth and Marketing Workshop, without any of the associated travel and lodging expenses.
"A nice added benefit is that the Virtual Marketing House Call is held at the clients' convenience, without their having to leave their practices. It's a program that should find wide acceptance in the marketplace."
Practice Builders partners with private practice physicians to help grow their practices. Its Marketing Workshops are held more than 70 times per year in cities across North America, and its House Call Onsite Consultations and Virtual Marketing House Calls require no travel and are held at the client’s convenience.
June 6, 2008
Practice Builders President Addresses "Market Or Die" Charges
Orange, California, USA, June 10, 2008 - Practice Builders' President Joel Ellis today defended comments he made in the company's first webinar, "Prospering in the Down Economy: Referrals, Marketing and Other Survival Tactics", saying he did not exaggerate the need for healthcare practitioners to market their practices during the recession.
"In many respects the current economic situation has created the worst of all possible worlds for practitioners trying to maintain their patient base, referral flow and consumer direct initiatives. Patients and prospects will either be unable to afford, or unwilling to spend money on healthcare. They'll just wait until there's a crisis and head to the emergency room.
"I'm afraid many private healthcare practices will meet their demise before the rebound occurs. Many practitioners appear far too complacent and will do nothing as their patient base slowly erodes, their revenue slips and their referral flow dries up little by little.
"Remember that science experiment where a frog is put into a pot of water that's slowly heated up until it boils, and the frog never jumps out because it doesn't notice the increasing danger? A lot of practice owners today are that frog. It's really a shame, since a professional marketing plan and a few very basic marketing initiatives could easily reverse the losses their practices are suffering."
Responding directly to the 'exaggeration' charge, Ellis said, "If this recession were behaving anything like previous recessions, maybe I'd agree. But so far this recession has defied interest rate cuts, money supply increases, tax rebates, and bailout packages. Prices are going up, instead of down as they did in all previous recessions. Your patients' and prospects' ability to pay you, the healthcare practitioner, is evaporating before your eyes. If you're not worried, you may have your head in the sand.
"I don't believe I ever actually used the phrase, "Market Or Die", but I think it's right on the money. And as the leading healthcare marketing company since 1979, I believe we at Practice Builders have a responsibility to sound the alarm."
Practice Builders "Prospering in the Down Economy" webinar video is available for free viewing here.
Founded in 1979, Practice Builders has helped thousands of private practice physicians build their practices through its Practice Builders Marketing Workshops, held more than 70 times per year in cities across North America.
January 10, 2008
Practice Builders Announces Key Executive Signing
Orange, California, USA, January 10, 2008 – Kathleen M. McCoy has joined Practice Builders as Vice-President, Marketing, the company announced today.
Ms. McCoy is well known in the field of medical education program marketing, having developed and managed programs in partnership with Cedars-Sinai Medical Center, Los Angeles; Cleveland Clinic, Cleveland; the University of Cincinnati, Cincinnati; and Columbia University, New York. Ms. McCoy holds a BA in Communications from California State University at Fullerton, and earned her MBA from University of Redlands, California.
"Kathy brings both creative talent and proven management ability to the table. Her steady rise in the industry speaks for itself. We are excited to have an all-star of her caliber leading our marketing efforts," commented Joel Ellis, Practice Builders President.
Practice Builders partners with private practice physicians to help grow their practices. Its Marketing Workshops are held more than 70 times per year in cities across North America, and its House Call Onsite Consultations and Virtual Marketing House Calls require no travel and are held at the client’s convenience.
January 7, 2008
Veterinarians To Join Practice Builders' Specialty Roster
Orange, California, USA, December 10, 2007 – Practice Builders will begin offering Strategic Marketing Workshops and full-range marketing services to veterinarians in both the U.S. and Canada beginning in 2008.
Citing favorable demographic trends, Practice Builders' President Joel Ellis said, "Veterinarians enjoy exciting opportunities with the growing demand for urgent care veterinarian facilities, and the steady increase in annual household veterinary expenditures. We look forward to helping veterinarians grow and profit from these trends."
Practice Builders partners with private practice physicians to help grow their practices. Its Marketing Workshops are held more than 70 times per year in cities across North America, and its House Call Onsite Consultations and Virtual Marketing House Calls require no travel and are held at the client’s convenience.