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How To Court Referring Front Desks to Get More Than Your Share of Referrals

Smart practitioners know it’s the referring practitioner’s front desk staff that really generate referrals.

How can you increase the likelihood that they’ll strongly prefer you?

First, flowers, fruit baskets and tickets to a show are OK, but they aren’t long-lasting – nor do they keep your name in front of your potential referrer. 

Instead, try a personalized, perpetually-filled flower vase,  a small ceramic vase, imprinted with “With sincere appreciation, from (your name)”.

Then arrange with a local florist to keep a lovely fresh flower in the vase for as little as $10 per week.  By having your front desk periodically call referring front desks for “quality checks” on the florist, they’ll have an excuse to talk with the staff, inquiring about them and their families. Your staff will bond with them, ensuring you’re the professional they’ll refer to most frequently.