Startup Generates $350,000 in First 6 Months by Walking Turf
C.G. is an affable, outgoing fellow who had no money, especially after paying for the outfitting and construction of a new office. So how could he launch his new office without a marketing budget?
C.G. decided to do one of the only things that doesn't cost money. He walked his turf. He just got out there knocking on the doors of potential referrers, starting eight weeks before the opening. Then, every day after his walking was through, he and his wife would write thank-you's to all physicians who had talked with him.
Plus, he followed up with them every two weeks to keep them apprised of his progress in the community. It was as if a politician was conducting a long walk or whistle-stop tour during a campaign. It captured the public's imagination…and heart.
As he was about to open, C.G. sent all his new fans a letter and certificate for a free visit. That completely booked his first two weeks in practice.
The rest is history. He continued to write to his people about his progress and how they had helped him. And he watched as $350,000 rolled in during his first six months. Not bad for a cold start and no marketing money.
Caution: This strategy takes a strong personality and the ability to take rejection, not to mention true dedication.