High-Yield Cross-Promotion, or “Why Didn’t I Do This Sooner?”
By endorsing other quality practitioners and receiving their endorsements, everyone wins. You and the other professionals win because you grow your practices. Your patients win because they get quality services.
Each office gives their patients a promotional certificate featuring the name, address, and phone number of the practitioner being recommended. This certificate should say that the referring practitioner has set up the relationship to make sure his/her patients have an easy time finding an excellent practitioner, and should offer a free courtesy consultation (or exam or screening) from the other professional.
Make it simple for participants. You should create all the certificates and bear the cost of printing. It’s worth it — the payoff will be substantial.
The only requirement for other professionals? They must enforce their staff’s compliance. A certificate must be handed to each and every patient.