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Marketing Primer: Sell the Sizzle, Not The Steak
What do the patients you want to attract really care about? Here are a few things:...Click here to read more
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Because of the unprecedented response to our new "Ask The Experts" feature, this month "What's Working" will answer three marketing questions we've received.
"What Can I Do to Attract More Referrals?" Z.W., MD
I've started a solo cardiology practice in a poor community with a lot of Medicare/Medicaid and uninsured patients. While my practice has achieved healthy growth, a few family medicine doctors and internists in town have become accustomed to practicing without a cardiologist. They have not referred as many patients as I expected. Moreover, they are very resistant to having a one-to-one conversation. When I meet them in the hospital, they are very polite and indicate that they will refer more patients. But they do not. What can I do to attract more referrals? Z.W., MD Click here to read more
"How Do I Deal With Patients Who Won't Pay Co-Pays?" J.K., DDS
How Do I Deal With Patients Who Won't Pay Co-Pays? J.K., DDS Click here to read more
"How Do I Bring In New Patients During Slower Months (Like Now, During Tax Season)?" J.M., DDS, MS, Iowa City, IA, 52240
What external marketing works best to bring in new patients during slower months (such as now during tax season)? J.M., DDS, MS, Iowa City, IA, 52240 Click here to read more
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