What Can I Do To Attract More Referrals?
One of the most effective techniques to develop new referral sources is the use of a Practice Representative or liaison who could call on the family medicine doctors and internists you mention.
The Practice Representative's role is to develop relationships with your potential referrers’ staff, which in over 60% of practices actually control the referral process.
If you add to that a strong brand and positioning campaign for your cardiology practice – a campaign which offers other doctors definitive reasons why you are the best practice in town for their patients’ cardiology needs – the referrals will come.
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