PracticeBuilders - The nation's leader in healthcare-practice success since 1979

Recession! Declining Reimbursements! Politicians!
(How to Handle Three Grave Threats to Your Practice)

Question: Healthcare and politics seem to go hand in hand, minefields are on the rise and reimbursements are declining...how can my quality imaging center stay ahead?

Answer: We need to look to our professional organizations to address these issues with our legislatures both on a state and federal level. Having said that, the best way you can stay ahead is in three areas:

1. You need to define your Unique Value Proposition (or UVP) that you can promote to your referrers and patients. In other words you need to have a simple story to tell on why you are a quality center and why referrers and patients should only be seeking services from your center.

2. Customer Service! In the era of Nordstrom and Marriott you need to exceed both your referrers’ and patients’ expectations by designing a patient- & referrer-centered organization that is extremely responsive to their needs, and…

3. The most effective way to communicate both is through a practice representative or liaisons that become the face of your imaging center, and whose role is to be a problem solver and ultimate customer service representative to your professional referrers and patients.