Increasing Word-of-Mouth With the Pass-Along
Want to bring in the entire family of a patient or client? How about their business associates? Their friends? And relatives?
B.P. discovered the answer is simple enough. Just design a classy invitation requesting they become a patient. Then ask your patients to pass the invitations on to people who could use them.
And make sure the staff asks patients to sign the invitations right then, in their presence. Give them the pen to do it — now! That's key, because once they sign, they've emotionally begun to buy into the process. And the numbers go up. No signing in the office, and the numbers go down.
Results: Do it with everyone and you may see the same results B.P. achieved. "Now, virtually all my word-of-mouth is generated by these invitations. And since we've started using them, the numbers have just soared out of sight."
Try the same technique and look for a nice bump in your own numbers.
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Client Testimonial
- "The number of new patients in my office since marketing with Practice Builders has increased 15-20% per year. What really helped increase that was the personal training that was given to me and my staff. Additionally, the new patient call conversion rate is almost 100% now. I can attribute that to the package marketing materials designed and printed by Practice Builders that we send to every new patient who calls in. The package is informative, motivating and attractice, and we constantly get compliments on its completeness and professionalism. "
- Larry Burt, DMD