How to Add Revenue with an “Executive Health Program”
One of our marketing consultants was recently asked by a GI group practice whether they should offer an "Executive Health Program" to the local businesses and industry in their community. Not surprising, considering that so many gastroenterologists are being squeezed out of their "bread and butter" services, such as colonoscopies, by general surgeons. Also jumping on the colonoscopy bandwagon are corporately-owned multi-specialty groups and other GI docs. In this economy, nearly everyone is scrambling for new ways to generate revenue.
Everyone is scrambling for new sources of revenue.
We’re seeing overlapping services in many subspecialty areas, including the dental, medical and surgical professions. The GI practice in question is in an affluent, well-educated market and wants to target companies that offer this benefit to their upper management executives. In some markets, this type of program is being offered by big hospitals (like UCLA, Rush, NYU and many others) but in many smaller-to-mid-size markets, there are no such offerings.
While executive health is not a new idea, it is a topic of interest to many types of practices right now because of the economy. We know several Practice Builders clients who have built or rebuilt their entire practice(s) around executive health, wellness and preventative medicine. One even has a 100% cash-based practice in wellness/prevention category and is doing quite well. Some experts say that preventative medicine will become one of the hottest growth areas in healthcare during the next decade as people seek ways to trim their healthcare costs.
If you happen to be located in a market that has sufficient corporate presence, and no one else is offering an Executive Health Program, you might want to take a closer look… then let Practice Builders help you market your program effectively.
Call 800.679.1262 today and ask Practice Builders how we can help you introduce new services to your marketplace for the best possible ROI.
Everyone is scrambling for new sources of revenue.
We’re seeing overlapping services in many subspecialty areas, including the dental, medical and surgical professions. The GI practice in question is in an affluent, well-educated market and wants to target companies that offer this benefit to their upper management executives. In some markets, this type of program is being offered by big hospitals (like UCLA, Rush, NYU and many others) but in many smaller-to-mid-size markets, there are no such offerings.
While executive health is not a new idea, it is a topic of interest to many types of practices right now because of the economy. We know several Practice Builders clients who have built or rebuilt their entire practice(s) around executive health, wellness and preventative medicine. One even has a 100% cash-based practice in wellness/prevention category and is doing quite well. Some experts say that preventative medicine will become one of the hottest growth areas in healthcare during the next decade as people seek ways to trim their healthcare costs.
If you happen to be located in a market that has sufficient corporate presence, and no one else is offering an Executive Health Program, you might want to take a closer look… then let Practice Builders help you market your program effectively.
Call 800.679.1262 today and ask Practice Builders how we can help you introduce new services to your marketplace for the best possible ROI.