Is Direct Mail the Right Marketing Strategy for You?
Direct mail has long been a staple of healthcare marketing. But the recent recession pushed many marketers to cut back on direct mail or get out of the direct mail business entirely.
This has resulted in far less mail clutter for the average American household. It has also created new opportunities for healthcare practitioners to reach out to patients. With so much less mail clutter (competition), your direct mail pieces have a far better chance of being noticed, opened and read.
One of the most effective and efficient marketing strategies.
Direct mail is still one of the most efficient marketing strategies for marketers who have properly identified their target audience. In addition to allowing you to reach out to current and former patients directly and inexpensively, direct mail eliminates most of the waste inherent in some other healthcare marketing methods.
A print ad in your local newspaper is far less efficient. The majority of readers are not part of your target audience. That’s wasted space and money. The same is largely true of radio and TV. Of course, these broader-based print and broadcast media have their place in the marketing mix. Direct mail, on the other hand, reaches only your target audience. In simplest terms, your target audience is defined as patients, potential patients and referral sources. Reaching them via direct mail can be a much more efficient use of your marketing dollar.
For those reasons, now is a great time to institute a direct mail program. And Practice Builders can help you do it right. We can help you with the right messaging and the right vehicle (letter, newsletter, postcard, brochure, fact sheet, coupons, dimensional mailers and more). We can include direct mail strategies as part of your integrated marketing program.
Just keep in mind that in marketing, it is almost never a good idea to rely on one strategy. By layering and implementing carefully considered strategies together, marketers often gain a synergistic effect. Each of the marketing strategies and tactics contribute to the whole result.
To learn more about starting a direct mail program and seeing how it fits into an integrated marketing plan for your practice, call Practice Builders at 800.679.1262 today.
This has resulted in far less mail clutter for the average American household. It has also created new opportunities for healthcare practitioners to reach out to patients. With so much less mail clutter (competition), your direct mail pieces have a far better chance of being noticed, opened and read.
One of the most effective and efficient marketing strategies.
Direct mail is still one of the most efficient marketing strategies for marketers who have properly identified their target audience. In addition to allowing you to reach out to current and former patients directly and inexpensively, direct mail eliminates most of the waste inherent in some other healthcare marketing methods.
A print ad in your local newspaper is far less efficient. The majority of readers are not part of your target audience. That’s wasted space and money. The same is largely true of radio and TV. Of course, these broader-based print and broadcast media have their place in the marketing mix. Direct mail, on the other hand, reaches only your target audience. In simplest terms, your target audience is defined as patients, potential patients and referral sources. Reaching them via direct mail can be a much more efficient use of your marketing dollar.
For those reasons, now is a great time to institute a direct mail program. And Practice Builders can help you do it right. We can help you with the right messaging and the right vehicle (letter, newsletter, postcard, brochure, fact sheet, coupons, dimensional mailers and more). We can include direct mail strategies as part of your integrated marketing program.
Just keep in mind that in marketing, it is almost never a good idea to rely on one strategy. By layering and implementing carefully considered strategies together, marketers often gain a synergistic effect. Each of the marketing strategies and tactics contribute to the whole result.
To learn more about starting a direct mail program and seeing how it fits into an integrated marketing plan for your practice, call Practice Builders at 800.679.1262 today.