How to Present Your Practice on YouTube
In case you don’t know, YouTube is a video sharing website where users can upload and share videos with others across the Internet. YouTube was started by three former PayPal employees in February 2005. Less than two years later, in November of 2006, YouTube, LLC was purchased by Google Inc. for $1.65 billion! It is now operated as a subsidiary of Google, the world’s largest commercial search engine. Today, YouTube is the fourth most visited site on the Internet behind Google, Yahoo! and Facebook.
YouTube is based in San Bruno, California, and displays a wide variety of user-created video content. This includes movie clips, TV clips, music videos, video blogs and short original videos. While most YouTube content is uploaded by individuals, media corporations including CBS, the BBC and UMG are also offering content as part of the YouTube partnership program. In fact, Practice Builders has posted a number of different videos on marketing on YouTube — click here to view them.
YouTube is based in San Bruno, California, and displays a wide variety of user-created video content. This includes movie clips, TV clips, music videos, video blogs and short original videos. While most YouTube content is uploaded by individuals, media corporations including CBS, the BBC and UMG are also offering content as part of the YouTube partnership program. In fact, Practice Builders has posted a number of different videos on marketing on YouTube — click here to view them.
Present your healthcare practice with online video.
If you are considering presenting your practice on YouTube, think about the make-up of your target audience and the type of message you want to get across. Visit the YouTube home page and scroll down to the “Help” section at the bottom of the page and click on the YouTube Handbook link. Here, you’ll find helpful information about how to shoot your video and upload it to YouTube. (It’s so easy a 10-year-old can do it, and many do!)
Then grab a video camera and shoot your video (see an example you can model your video after by clicking the link below) or have someone in your office videotape you in a comfortable setting (i.e. desk, exam room, OR, etc.). Keep your messages relatively short (2-3 minutes is ideal) and simple and benefit-oriented for your target audience. You can talk about new services, new technology, new procedures or a patient success story.
YouTube accepts almost any video format. But most users have found that these settings give the best results:
Video Formats: H.264, MPEG-2 or MPEG-4 preferred
Aspect Ratios: Native aspect ratio without letterboxing (examples: 4:3, 16:9)
Resolution: 640x360 (16:9) or 480x360 (4:3) recommended
Audio Formats: MP3 or AAC preferred
Frames per second (FPS): 30 (standard video)
Maximum video length: 10 minutes (2-3 minutes is recommended)
Maximum file size: 1 GB
To learn more about online videos, call Practice Builders at 800.679.1262 today.
Click here to watch Practice Builders' videos on how to increase referrals, why you should brand your practice and other key marketing topics on YouTube.