How to Add Video to Your Online Marketing Mix
As we reported last month, more healthcare practitioners today are using online social networking media strategies to reach their target audience. Think YouTube, Facebook, LinkedIn, Twitter and blogging to communicate with patients, prospects and referral sources and grow your practice. Most of all, think in terms of video.
With the meteoric rise of YouTube (Americans now spend nearly 560 million hours watching online videos each month), online video has become a necessity in the 21st century marketing mix. Over 80% of Internet users watch online videos. And healthcare practitioners are now learning what other businesses already know: that Internet marketing with video is a cost-effective, efficient way to reach out to your target audience and share your marketing messages.
Our latest high-impact online marketing strategy – e-video – delivers your marketing message to your target audience in a visually appealing way that online users can relate to. It also facilitates dialogue between you and your existing patients, prospects and referral sources. To help practices produce and distribute videos quickly and professionally, Practice Builders has launched a new Web video product line. Our new line of professionally produced Web videos are available in both 60-second and 90-second formats. Web videos are the perfect complement to your traditional offline marketing efforts; they are fully branded and customized to convey the uniqueness of your practice.
How can Web Videos benefit your practice?
1. Differentiation: Web Video spots allow you to deliver a message that distinguishes your practice from its competition and presents a consistent image to existing patients and prospects… all the time.
2. Targeted Reach: Web Videos can be placed on your Website and incorporated into your e-mail blasts, Facebook pages, Twitter pages, YouTube account and more to promote your practice and services.
3. Affordability: Web Videos are just like traditional cable TV commercials, but without the exorbitant production and media-placement costs.
4. Reputation: Patients and prospects will view your practice as “current,” “relevant” and “ahead of the curve” when they see online videos in your marketing mix.
5. Website Enhancement: Web videos make your website more interesting and entertaining and encourage visitors to stay longer. Web videos also help increase search engine optimization (SEO), which will improve awareness/ranking of your site when patients and prospects conduct searches using relevant keywords.
Call 800.679.1262 today and ask how the marketing experts at Practice Builders can help you and your practice market most effectively through online video. Click here to view a 60-second Web Video that Practice Builders created for Dr. David Dennis, a cosmetic and restorative dentist in Loma Linda, California.
With the meteoric rise of YouTube (Americans now spend nearly 560 million hours watching online videos each month), online video has become a necessity in the 21st century marketing mix. Over 80% of Internet users watch online videos. And healthcare practitioners are now learning what other businesses already know: that Internet marketing with video is a cost-effective, efficient way to reach out to your target audience and share your marketing messages.
Our latest high-impact online marketing strategy – e-video – delivers your marketing message to your target audience in a visually appealing way that online users can relate to. It also facilitates dialogue between you and your existing patients, prospects and referral sources. To help practices produce and distribute videos quickly and professionally, Practice Builders has launched a new Web video product line. Our new line of professionally produced Web videos are available in both 60-second and 90-second formats. Web videos are the perfect complement to your traditional offline marketing efforts; they are fully branded and customized to convey the uniqueness of your practice.
How can Web Videos benefit your practice?
1. Differentiation: Web Video spots allow you to deliver a message that distinguishes your practice from its competition and presents a consistent image to existing patients and prospects… all the time.
2. Targeted Reach: Web Videos can be placed on your Website and incorporated into your e-mail blasts, Facebook pages, Twitter pages, YouTube account and more to promote your practice and services.
3. Affordability: Web Videos are just like traditional cable TV commercials, but without the exorbitant production and media-placement costs.
4. Reputation: Patients and prospects will view your practice as “current,” “relevant” and “ahead of the curve” when they see online videos in your marketing mix.
5. Website Enhancement: Web videos make your website more interesting and entertaining and encourage visitors to stay longer. Web videos also help increase search engine optimization (SEO), which will improve awareness/ranking of your site when patients and prospects conduct searches using relevant keywords.
Call 800.679.1262 today and ask how the marketing experts at Practice Builders can help you and your practice market most effectively through online video. Click here to view a 60-second Web Video that Practice Builders created for Dr. David Dennis, a cosmetic and restorative dentist in Loma Linda, California.