Is Your Website Designed for Success?
Web design and development in healthcare
Good, effective healthcare websites inform patients and referrers about your special expertise and services. Your site should have custom text and branding elements (fonts, colors, layout and imagery) that make the site uniquely yours. In addition to having a custom design that matches your practice's branded look and feel, your site should be built and developed for ease of use and search engine optimization (SEO). Your website should also have capabilities for:
• Flash headers and design
• Content editor that allows you to make live updates
• HIPAA-compliant interactive forms
• SEO meta-tagging and description
• Google Maps integration
• Social media sharing links
• Google Analytics
• Photo galleries
Advanced features can enhance effectiveness
Each of these enhancements is available for integration into your site, according to your budget:
• Video embedding with e-Videos
• Shopping cart and online bill payment portal
• Secure user registration and special access privileges
• Patient satisfaction surveys
• Secure physician referral forms
• Patient education library on your website
• Full service email accounts
• Pay-per-click marketing options
• Search engine optimization
The most effective websites are visual, functional and findable. There are thousands of designers who can design beautiful websites. The real challenge is designing a visually effective, functional website that comes up high in search engine rankings and attracts traffic. Your website should include HTML and title page optimization, internal links, site maps, keywords, meta data and a patient education library. These development features all contribute to your site's relevance and help boost your search engine rankings.
Learn how web design and development programs can enhance your marketing efforts. Talk to a Practice Builders marketing consultant today. Call 800.679.1262 or email info@PracticeBuilders.com.