Among ophthalmologists, there is heated ongoing competition for a rapidly diminishing pool of LASIK procedures. LASIK surgery has many providers and a 95% patient satisfaction rate.
But this pool of candidates is diminishing for two reasons. First is the fear factor among patients who don’t want to be among the 5% of less satisfied patients or those who have had complications. Second is the current economic climate, with its high unemployment and reduced spending on elective care.
Last year, many providers reported a 50% decrease in LASIK surgeries compared to the previous year. Many patients have lost their jobs and their benefits. Many are simply waiting for economic recovery before spending money on elective procedures.
Even if you do manage to survive without depending on those procedures, you still face stiff competition for the cosmetic procedures you want as well as declining reimbursements for cataracts, glaucoma, macular degeneration and other eye conditions.
And that’s just the beginning. At your Strategic Growth and Ophthalmology Marketing Workshop, you’ll learn how to differentiate yourself from your competitors and avoid price competition by using the power of your brand to add value to all your products and services.
For a complimentary consultation on how to establish practice marketing success for your ophthalmology practice, please provide the below information and we’ll contact you to schedule a call with a Practice Builders Marketing Consultant. Or, call us today at 800.679.1200.