Paul Mason
CEO
In 2019, after 15 years of aiding the growth of medical practices, small businesses, and professionals, Paul and his team founded Geotarget. Since its inception, Geotarget has empowered thousands of businesses to craft personalized video messages and effectively deliver them to their target audience. Despite the challenges posed by the pandemic, Geotarget not only endured but thrived, experiencing sustained growth through continuous improvement and client loyalty.
With a nationwide network of over 100 videographers and the widespread integration of video into business operations, Geotarget witnessed consistent expansion post-pandemic. In September 2023, Practice Builders approached Paul with the proposition of a merger, recognizing the synergies between the two entities. The alignment was evident: Geotarget excelled in audience targeting and video capabilities, while Practice Builders brought expertise in web design, reputation management, social media, content creation, and SEO.
The decision to merge with Practice Builders was a natural one, driven by the complementary strengths of both organizations. Paul, along with the Geotarget team, is enthusiastic about combining these diverse competencies. Together, they aim to empower clients to surpass their competitors by offering a comprehensive suite of services.