The specific mix of strategies we recommend for you will depend upon our analysis of your practice. The elements of your campaign fall under the following strategic categories:
Branding and Identity Packages
Building a positive image is a pivotal part of any sound marketing campaign. Brand is a promise to patients of the quality and service they can expect to receive every time they trust your practice with their healthcare needs. And the brand - or the personality and image we create together for your practice - is entirely up to you.
Professional Referral Marketing
If you're a specialist, professional referral strategies may compose the bulk of your plan. We can show you how to protect your best referral sources, win new referral sources and get more referrals from existing sources with an arsenal of proven strategies.
Internal Marketing
Since your best customer is typically a current patient, our first priority is often to market you internally to your own patient base. In that case, we will help you implement specific tactics to generate more patient referrals, protect your base, convert cases and up sell services to maximize patient value.
External Marketing
For those practices appealing directly to consumers and for some referred practices, external marketing strategies can be costly if not properly developed and executed. You can rely on Practice Builders' 29 years of experience to help maximize every dollar of your external marketing investment.
Internet Strategies
No longer optional. We'll show you the basics not only of a sound website but of a strategic web strategy - one that could also include e-mail blasts and e-newsletters. We'll show you how Search Engine Optimization and Search Engine Marketing can make the difference in the effectiveness of your website, and how to navigate the tricky waters of e-newsletters and e-mail blasts.