- Why would I need an On-Site consultation instead of attending your Workshop?
- What actually happens during an On-Site consultation?
- Are you going to bore me with a lot of useless theoretical stuff?
- What if I want help implementing my plan after the On-Site consultation?
- Can this really make a difference in my practice?
- What sort of practitioners participate in this program?
- What if the very idea of marketing my practice makes me feel uncomfortable?
- Can marketing really be done ethically?
- Isn't marketing risky?
- Can marketing help my large group practice?
- Why should I work with Practice Builders?
- What if I am ready for Practice Builders to help me with my marketing?
Q. Why would I need an On-Site consultation instead of attending your Workshop? (top)
A. The On-Site program is well-suited for larger practice with multiple practitioners, if you are looking for a "fast-track" growth program, are already actively marketing or have a complex situation that is better-suited for a personal one-on-one visit. We might also recommend an On-Site program for a solo practitioner whose circumstances, such as a religious observance, would preclude them from attending our weekend Workshops.
Q. What actually happens during an On-Site consultation? (top)
A. One of our Practice Growth and Marketing Specialists will visit your office or the location of your choice, answer your questions, evaluate your practice and develop a customized marketing plan for you.
Plus, during an extensive pre-On-Site phone consultation, you and your specialist will agree to the agenda, so every minute of the visit will be spent effectively to help you grow your practice. And because our On-Site program is one-on-one, we can often complete the program in one intensive day.
Q. Are you going to bore me with a lot of useless theoretical stuff? (top)
A. Absolutely not. The skills, techniques and strategies you learn will be new to you and are immediately useful. No pie-in-the-sky stuff here... only practical, useful information that you can begin to apply the very next day to bring in the patients you want.
Q. What if I want help implementing my plan after the On-Site consultation? (top)
A. Practice Builders' Agency can deliver high-image, powerful, results-driven marketing support at a fraction of the cost a big ad agency would cost - assuming they'd even accept your business.
Of course, there is no obligation whatsoever, nor will you have to endure a big sales pitch. If you want us to help you further, that's great. If not, that's okay, too.
Q. Can this really make a difference in my practice? (top)
A. We often hear back from past participants of this program, saying that this was the most important day in their professional lives. Based upon our experience with hundreds of participants before you, we unabashedly expect to far exceed your expectations. Our surveys show our clients to be extremely satisfied with their experiences. More importantly, when you implement your plan, the sky's the limit on what you can achieve.
Q. What sort of practitioners participate in this program? (top)
A. Because it is so exclusive, we only accept participants who not only already own successful practices, but are looking for practical and ethical ways to improve on that success. Over the past 30 years, we have worked with a wide variety of practitioners with an equally wide variety of situations. Some have had large practices and simply wanted to be larger. Others have been looking for ways to "trade up" their cases - so that they were using their time more productively with cases that were both profitable and enjoyable.
Here are some typical types of practitioners who have sought out our programs:
- Practitioners who need to increase their number of new patients so that they can hire an associate and take some well-deserved time off.
- Practitioners thinking of retirement who want to make sure that their practices are attractive to potential buyers. Often, we will help them to implement plans that will enhance the value of their practices by increasing their size and by installing ongoing patient-generating systems.
- Practitioners looking to open additional offices.
- Practitioners who are far too dependent on one or more major payers or have recently lost a major payer and need to create new sources of patients.
- Practitioners facing aggressive competition looking for ethical ways to make their practices stand out from other equally qualified practitioners in the area - so that they can attract both new patients and professional referrals.
Q. What if the very idea of marketing my practice makes me feel uncomfortable? (top)
A. You're not alone. Practice marketing was illegal just 30 years ago, and that legacy still shapes many doctors' attitudes. And you may see practitioners who market with methods that reflect poorly upon themselves - and their professions.
Marketing can look cheap, even tacky, but you can the message and image of your marketing. In fact, your distaste for marketing can hold you back from the success you deserve. Don't dismiss its power. Focus on communicating your excellence, compassion for patients and integrity by marketing well.
At Practice Builders, our years of experience can provide the resources you need to harness that power and make it work in your favor to build and protect an image of integrity, ethics and professionalism.
Q. Can marketing really be done ethically? (top)
A. The answer is a resounding yes. In fact, marketing can actually build your reputation while increasing your bottom line.
Q. Isn't marketing risky? (top)
A. Done the right way, marketing can actually reduce your overall risk while enhancing your bottom line and your image. In fact, we believe it's much riskier not to market.
We use a proven four-step methodology - the Scientific Method of Marketing - to deliver measurable results on our marketing programs and ensure that practices feel comfortable and confident about marketing.
Q. Can marketing help my large group practice? (top)
A. Absolutely. In fact, many times a large group practice is the ideal candidate for marketing. Typically, large group practices are subject to the laws of tough, corporate competition and must work even harder to gain the consumer's attention.
However, it is important that you involve all practice owners from the start. Designating a "marketing program champion" who can help facilitate your decision-making process efficiently is also recommended.
With multiple decision-makers involved in the process, sometimes personal preference wins out over best strategies for the practice. Therefore, it is important to appoint one person to stay focused on your original practice objectives and goals.
Q. Why should I work with Practice Builders? (top)
A. For more than 30 years, Practice Builders has been guiding physicians and healthcare practitioners to professionally and ethically market their products and services to adapt to a dynamically changing environment. We focus on developing practical marketing programs with easy-to-implement strategies to ensure that physicians and practitioners are not overwhelmed with the business side of owning a practice. We act as a marketing partner and personally monitor the progress of every program - every step of the way.
Q. What if I am ready for Practice Builders to help me with my marketing? (top)
A. Most practitioners are so impressed with their Workshop experiences - and our ethical, results-driven methods and philosophies - that they ask us to help them with the actual implementation of their marketing programs. Practice Builders' award-winning marketing agency delivers powerful, results-driven marketing support at a fraction of the cost.