Fight competition from other dentists who are overtaking your services and patient base.
General dentists are discovering what you already know: Periodontics is good business. So instead of referring out to you, they are keeping more and more patients and treating them themselves.
As periodontists fight for a decreasing pool of referrers, that scenario can overwhelm the average practice. To help keep your current referrers, periodontal dental marketing should move your “B” referrers to “A” status and generate new referrals through periodontics advertising and periodontics marketing. You need to differentiate your periodontal practice strategies from all the other periodontists in your area by branding your practice through periodontics advertising and periodontics marketing. In short, your periodontal practice marketing need to stand out from the crowd.
If periodontal practice marketing sounds like you have to be promotional or “sales-y,” don’t worry. At your Practice Builders 2-day Strategic Periodontic Marketing Workshop, you’ll learn referral strategies that are ethical, tasteful and effective.
Workshops are held over 70 times a year in cities across the country. (Onsite consultations are held at your convenience.) You’ll get an extensive education on marketing for dentists in a small-group setting and 2 private consultations. Plus, you’ll walk out with a written, customized periodontic dental marketing plan to help you reach your healthcare marketing success goals.