You have a couple of significant challenges this year. One is the trend by FPs and GPs to treat allergy and asthma patients instead of referring them out.
The other challenge is the increasing effectiveness of over-the-counter medications that now do what you used to do in an office visit.
As allergists fight for a decreasing pool of referrers, that scenario can overwhelm the average practice.
To help keep your current referrers, move your "B" referrers to "A" status and generate new referrals, you need to differentiate yourself from all the other specialists in your area. In short, you need to stand out from the crowd.
If that sounds like you have to be promotional or "sales-y," don't worry. At your Practice Builders 2-day Strategic Marketing Workshop, you'll learn referral strategies that are ethical, tasteful and effective.
Workshops are held over 70 times a year in cities across the country. (Onsite consultations are held at your convenience.) You'll get an extensive marketing education in a small-group setting and 2 private consultations. Plus, you'll walk out with a written, customized marketing plan to help you reach your goals.
To find out how a Practice Builders 2-day Strategic Marketing Workshop can help you, call 1.800.319.4397.
Click here for upcoming Workshop dates and locations.