Before the plastic surgery boom, dermatologists performed many of the cosmetic procedures of the day.
That, as you know, has changed.
Today, as a practicing dermatologist, you probably have one foot in two areas of specialty within your practice.
One foot is in the care of the conventional dematological patient — the one with acne, eczema, rosacea, etc. — the other is the elective, cash-paying cosmetic patient who is helping you work smarter, not harder.
As a dermatologist today, you also have to contend with an unprecendented level of competition for both types of patients.
Today, for example, there are no less than four other specialties that competing with you for your cosmetic patients.
Now add the advances in over-the-counter medications for the treatment of skin conditions and the ones for cosmetic treatments such as wrinkle-removal and you have a an intense competitive situation.
To compete, you must stand out from the crowd. You must brand yourself in an ethical, tasteful yet effective way that will get you noticed but which will not make you appear “sales-y.”
Developing your practice brand is a key part of your Practice Builders 2-day Strategic Marketing Workshop. To learn more, call toll-free today: 1.800.319.4397.
Click here for upcoming Workshop dates and locations.