DRA got you down? If so, and if you are considering internal cuts to maintain profitability, think again.
You see, cutting or eliminating the marketing budget is the knee-jerk reaction to developments like the DRA. The problem is that at a time when you need more referrals than ever before, you are eliminating the best avenue toward that goal.
As imaging centers fight for a decreasing pool of referrers, only the strongest will survive.
To help keep your current referrers, move your "B" referrers to "A" status and generate new referrals, you need to differentiate yourself from all the other imaging centers in your area. In short, you need to stand out from the crowd.
If that sounds like you have to be promotional or "sales-y," don't worry. At your Practice Builders 2-day Strategic Marketing Workshop, you'll learn referral strategies that are ethical, tasteful and effective.
Workshops are held over 70 times a year in cities across the country. (Onsite consultations are held at your convenience.) You'll get an extensive marketing education in a small-group setting and 2 private consultations. Plus, you'll walk out with a written, customized marketing plan to help you reach your goals.
To find out how a Practice Builders 2-day Strategic Marketing Workshop can help you, call 1.800.319.4397.
Click here for upcoming Workshop dates and locations.