Whether you are an ophthalmologist or optometrist, your vision care practice is facing formidable challenges.
For ophthalmologists, there is ongoing competition for LASIK procedures or for whatever the next cutting-edge vision correction procedure happens to be. And even if you do manage to survive without depending on those procedures, you still face stiff competition for the cosmetic procedures you want to do as well as declining reimbursements for cataracts, glaucoma and other eye conditions.
And that's just the beginning. For the frame and contact lens business, there are now huge retail operations with huge budgets that want your customers. For this business the key is to learn the tactics you need to avoid a price war. At your Strategic Growth and Marketing Workshop, you'll learn how to avoid price competition by using your brand to add value to your products and services.
Click here for upcoming Workshop dates and locations.