Target Audience Assessment

Which of the following best describes your geographic area?

• urban
• suburban
• small town
• rural
• beach community
• college town

Which of the following best describes the ethnicity of people in your area?

• mostly Caucasian
• mostly Hispanic
• mostly African-American
• mixed ethnic groups

Which of the following best describes the predominant income level in your area?

• upper income
• middle upper
• middle income
• middle lower
• lower income

Which of the following best describes the predominant education level in your area?

• college grads and post-grads
• high-school grads and some college
• high-school grads and some dropouts
• home-schooled and under-educated
• a diverse mix of the above

Which of the following best describes the predominant occupations in your area?

• professional men (white collar) and women (pink collar)
• high-tech (computers, software, biotech, etc.)
• service industries
• manufacturing and trades (blue collar)
• tourism-related
• retail and wholesale industries
• food-related and farming
• hospitals and healthcare
• education and research
• retirement and leisure

Which of the following best describes your practice type?

• general medical primary care
• subspecialty medical (ob/gyn, orthopedic, gastro, pain management, surgical, etc.)
• general and cosmetic dental
• subspecialty dental (orthodontic, periodontal, endodontic, maxillofacial)
• physical or occupational therapy
• hearing and speech
• vision and eye care