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Why You Should Update Your Google Analytics Before It's Too Late?

Your Google Universal Analytics is undergoing a big change effective on June 30, 2023. Will you be ready when they switch to Google Analytics 4? How will you migrate to the new GA4? And how will it affect your SEO?

Google Analytics 4 is replacing Universal Analytics. As of July 1, 2023, all standard Universal Analytics properties will stop processing data. That’s the bad news. The good news is that it will only take you about 15 minutes to perform this migration using your desktop browser. Caution: Do not use the Google mobile app for this.

Once you complete your migration setup, you’ll be on your way to getting the actionable, privacy-safe customer insights you need for your practice with Google Analytics 4.

What You Should Know About This Change?

It began back in March 2023. If you didn’t already create a GA4 property, Google created one for you, unless you opted out. Your new property was based on the settings in your Universal Analytics property. If you have since created a GA4 property, and that property is connected to a Universal Analytics property, Google will copy over any configurations (e.g., goals, audiences, etc.) from your Universal Analytics property that you did not mark as complete in your GA4 property, unless you opted out.

What Happens After July 1, 2023?

After July 1, 2023, you'll be able to access your previously processed data in your Universal Analytics property for at least six months. Google knows your data is important to you, and they strongly encourage you to export your historical reports during this time.

In the coming months, Google will provide a future date when existing Universal Analytics properties will no longer be available. After this future date, you'll no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data via the API.

We strongly encourage you to make the switch to Google Analytics 4 as soon as possible. Doing so will allow you to build the necessary historical data and usage in the new experience, preparing you for continuity once Universal Analytics is no longer available.

In case you missed our Google Analytics webinar…

If you attended our recent webinar, Why You Should Update Your Google Analytics Before It's Too Late? – or if you missed it – you can still listen to it here. You can also download our complete, step-by-step Google Analytics 4 migration guide here.

Why Choose Practice Builders?

With Practice Builders as your Google Analytics and SEO partner, you can expect dramatic improvements in attracting new patients while meeting the latest Google Analytics guidelines. Have more questions?

Contact us for a complimentary consultation by filling out the form at right. You can also call 855-898-2710 or email:


Christopher Seay
Christopher Seay

Christopher Seay is the Executive Director for Practice Builders.

He is the co founder of Clinical Quality Experts And with over 19 years of multi-faceted work experience in P&L Management, Business Strategy, Online Profit Center Operations, Brand Management, New Product Development, Digital Marketing, and more, he’s spearheaded the launch of various groundbreaking products from locations in Japan and the United Arab Emirates.

He’s known for his professionalism, positive mental attitude, and excellent communication and team building skills. Customer service guides his strategies.

“On the journey to integrate value chains, our focus is always on the customer,” he said. “We want to provide solutions that impact the business and translate to a better experience for the patient or end user.”

Dean Patton
Dean Patton

I bring with me over 30 years of experience in advertising through my work as a graphic designer, art director, and creative director. During this time, I not only led projects as the lead designer, but also served as the main sales/account coordinator. When dealing with clients, I take care to thoroughly listen and understand their unique goals and challenges before beginning any marketing development process. I have a strong passion for providing the highest levels of customer service to clients by anticipating their needs. My philosophy for working with clients is simple – stay humble, enjoy the process, and always provide positive solutions when challenges arise.

Extra tidbits on me

  • Level Two Award in Wines and Spirits, Wine Steward/Sommelier
  • Awarded gold, silver & bronze for Gymnastics in Pommel Horse [age bracket 40-45]
  • Married for 40+ years and have two amazing sons
  • Love to stay active in Peloton and other outdoor activities
  • Was active in Improv Comedy for over a year