Practice Success Marketing Plan

Healthcare, Medical & Dental Marketing Plan

Your roadmap to patient acquisition, referrals, and revenue enhancement

As a healthcare provider, you face the challenge of declining reimbursements, dwindling patient prospects and the difficulties of bringing cash-generating elective services into your practice. In such an environment, having a step-by-step practice success plan written specifically to overcome your challenges and achieve your goals is simply no longer optional. Since 1979, Practice Builders has helped over 16,000 healthcare practices achieve their goals with a wide variety of strategies, including:

Digital Marketing

  • Online reputation management
  • Web design & hosting packages for every budget
  • SEO (search engine optimization)
  • Social media (Facebook, Twitter, LinkedIn, YouTube,Yelp Google+), blogs
  • e-Brochures (live, interactive practice brochures)
  • e-Videos (60-second, 90-second, custom formats)
  • e-Blasts (e-mail messages to patients & referrers)

Internal & External Marketing

  • Patient referral programs
  • Professional referral programs
  • Patient reactivation programs
  • Patient education collateral
  • In-office promotional posters
  • Marketing-based stationery & business cards
  • Collateral (brochures, patient information flyers, etc.)
  • Outdoor signage (billboards, street signs, etc.)
  • Public relations & guaranteed public relations

Staff & Practice Rep Training

  • Custom staff training and customer service excellence programs align your support staff around your practice marketing program and objectives.
  • Custom practice representative training programs help make your practice rep most effective at developing,nurturing and retaining your referrals.


You can receive your marketing plan in various ways:

a) Onsite consultation at your practice

b) Attending a Practice Builders marketing workshop

c) A phone consultation


Whichever you choose, you’ll walk away with a fully customized, step-by-step marketing plan that includes:

  • How to acquire more patients
  • How to acquire more personal professional referrals
  • How to acquire more desirable cases
  • Customer service evaluation of your front-office staff
  • Website & optimization assessment
  • Demographic analysis of your marketing area
  • Analysis critique of your marketing communication materials
  • Analysis & critique of your current marketing budget
  • Brand or “unique value proposition” analysis
  • Development of key practice goals & objectives
  • Guaranteed satisfaction & results

To reserve your marketing plan consultation or for more information, simply fill out the form above and a Program Consultant will contact you shortly.

Request more information and receive a complimentary consultation
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