Solution 1
In order to protect the brand’s reputation and to mitigate the impact of the unfavorable review, the aim was to control the rankings of the main keyword on the first page of search results. However, after assessing the situation, the best course of action was to increase the number of positive reviews on various online platforms, including social media sites and third-party review sites.
We helped our client improve average star and review ratings on popular third-party sites, including Healthgrades, RateMDs, Wellness and DrScore. The positive reviews and star ratings put the brand in a positive light and helped increase its brand awareness and online reputation. The positive reviews were helpful in mitigating the negative impact of bad reviews. We anticipated that this strategy would deliver results quickly and cost effectively and help our client earn a credible reputation.