April 2010

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April 2010

April 2010

Make Healthcare Reform Work for You

America’s newly passed healthcare reform bill means that over 30 million new patients will be looking for the services of MD subspecialists in the near future. If you invest marketing dollars to attract new patients, now is the time to rethink that strategy.

The recent passage of the Patient Protection and Affordable Care Act (H.R. 3590) has experts predicting that up to 32 million previously uninsured new patients will be seeking an array of healthcare services between now and 2014.

In terms of Medicare payments alone, many doctors will receive 5-10% incentives for handling more Medicare cases. Primary care physicians, pediatricians, geriatricians and surgeons will qualify for various incentives in exchange for practicing in healthcare shortage areas and seeing a larger percentage of Medicare patients.

Medicare will reduce the GPCI adjustment for physician practice expenses in rural and low-cost areas. But physicians in 42 states, Puerto Rico and the Virgin Islands will benefit from new geographic payment adjustments.

To learn more about marketing your practice through these rapidly-changing times, talk to one of the marketing experts at Practice Builders. Call us at 800.679.1262.