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Our Practice Success Consultants and Trainers

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Practice Builders

Our Practice Success Consultants and Trainers

Seasoned consultants and expert trainers dedicated to reach your goals.

We are proud of the elite team of healthcare marketing consultants and trainers that we have assembled to help guide your practice and design the most appropriate healthcare marketing strategies. All possess extensive marketing and advertising experience. Many have worked for leading healthcare and Fortune 500 companies, and each has helped thousands of private practitioners achieve their practice healthcare success goals.

Mandy Bass

Senior Marketing Consultant

Mandy is a seasoned entrepreneur with 25 years of business-building experience. She is an award-wining public speaker with strong communication and presentation skills and a motivated trainer and coach with a successful track record of developing human potential and helping high-level professionals improve their performance. She has helped hundreds of practitioners to improve revenue and increase productivity. Her clients report an average of 40% increase in income while substantially reducing work hours. Mandy also creates and facilitates workshops and customized training programs, and she helps entrepreneurs define strategic objectives, improve systems and processes and develop tactics to accomplish their goals.

Irene Doti

Training Program Consultant/Senior Marketing Consultant

Irene Doti is a Senior Training Consultant. She has worked with virtually every type of medical and dental specialty practice throughout the US and Canada. She focuses on building the patient communications skills of staff members; physicians; dentists and orthodontists to dramatically impact patient satisfaction. And, she created Practice Builders’ renowned Case Acceptance Program for Dentists and Orthodontists that represents an innovative, customer-centered approach to selling cosmetic services.

She served as Corporate Public Relations Director for Molina Healthcare, Inc. and holds a BA in Communications from Loyola University of Chicago; and an MA from Portland State University, Portland, OR.

Richard D. Hachenburg

Senior Marketing Consultant

Rich has over 20 years of experience in healthcare marketing and held the position of vice president of a nationally recognized healthcare device manufacturer. Rich is a graduate of Washington and Lee University in Lexington, Virginia, and holds an MBA degree from Tulane University in New Orleans.

Paul Herreras

Senior Marketing Consultant

Paul has over 24 years of practice marketing experience. He has been a trusted marketing advisor to over 2,700 physicians and has more than 60 published articles. In addition, Paul is a former marketing strategist for one of the leading health science colleges in the country and has taught more than 375 Practice Success Workshops throughout North America.

David Kent

Senior Marketing Consultant

David’s experience with over 4,000 practices includes strategic planning, creative development, implementation and consulting during his 15-year marketing career. At ease with both solo and group practices, his clients have a steady history of satisfaction and results. David is a Practice Builders five-time award winner for excellence.

Malton A. Schexneider, PT, MMSc

Senior Marketing Consultant

Malton is a senior marketing consultant for Practice Builders, the nation’s largest, most successful marketing company for healthcare practices. Back in 1998, Malton became one of Practice Builders’ many successful PT clients. With our guidance, he grew his practice in Louisville, KY from $1 million to $4 million in just three years. His real-world experience made him a Practice Builders advocate. When Malton stepped away from being a full-time clinician, there was only one thing he really wanted to do – plant the seeds of marketing success with other healthcare practitioners.

Malton has more than 30 years’ experience running his own successful healthcare practice. Today, he contributes his real-world insights to help his clients overcome their practice challenges.

Robin Parkin

Senior Marketing Consultant

After guiding thousands of clients toward their goals, Robin has learned which strategies are most powerful, what tactics are appropriate to achieve specific goals and how to reach clients’ objectives by drawing on years of experience of what she knows has worked in the past – and what has not. This valuable knowledge and experience allows her to make recommendations with confidence.

Robin has worked with countless clients over the years, so it is rare that a client presents her with a scenario she has not encountered before. When something new does arise, she enjoys the challenge of examining the situation and thinking creatively to find solutions that work.

Jonathan Vidal

Senior Marketing Consultant

Over the course of his career, Jonathan has developed successful marketing programs for a wide range of businesses and healthcare practices. The depth and breadth of his experience bring the unique ability to recognize and capitalize on your strengths as well as the insight to successfully overcome your challenges. His commitment to a thorough analysis of the details of your practice is just one measure of his commitment to your success.


Pam Wilson

Healthcare Trainer

Twenty years of experience in medical practice management have developed Pam’s deft touch in training and inspiring medical practice staff members. Her resume includes extensive course study in practice management, ICD9 and CPT Coding, providing a depth of experience and education from which all her clients benefit.

Charlene Jessup

Healthcare Trainer

Charlene Jessup is a seasoned healthcare professional with a consistent record of achieving results in a variety of settings. She has held healthcare industry executive positions in marketing, sales, business development, customer service and physician practice management, in both the self-pay and reimbursement sectors. Her strong management and communication skills make her a highly respected and trusted advisor, consultant and leader in sales and marketing business partnerships.

Charlene is Senior Practice Advisor and National Trainer for Practice Builders. Charlene served as Co-Founder and Managing Director of Mission Center for Longevity & Aesthetic Medicine. Previously, at Pacific Coast Cosmetic & Laser Medical Center, she served as Practice Administrator, and Director of Marketing & Business Development. She was also Vice-President of Sales and Marketing for TakeCare Inc., a multi-state, publicly traded health plan.

Charlene holds a BSC degree in Marketing and Finance from the University of Santa Clara. She has advanced certifications in World-Class Speaking and Customer Service Excellence, preparing her to train clients on the same systems used by The Ritz-Carlton, Nordstrom and Starbuck’s. She is also a Certified Aesthetic Consultant, with expertise in Medical Aesthetic Practice Management and Patient Consultancy.