Best Practices Guide: LinkedIn for Healthcare Professionals

Best Practices: Maintaining an Effective LinkedIn Page for Your Healthcare Practice

LinkedIn is a great platform for marketing your practice by connecting with a network of thought leaders,
infl uencers and like-minded people who are interested in your specialty. The key is engaging with the right
audience to foster a network of current and potential patients, in addition to your professional referrers.

Enhance your credibility

  • Fill out your business profi le thoroughly; be sure to include a photo (possibly your practice logo) and any skills you’d like to highlight. Include a link to your practice website or any other practice-related links that may be available.
  • Get recommendations: Your peers or patients who know you can offer recommendations that will be broadcasted to future connections and act as testimonials on your behalf.
  • Be sure to use proper keywords so that people searching within your specialty will fi nd you in their results.
  • Using your existing connections, you can request to get introduced to their connections in their networks. This is a great way to get connected
    and break the ice at the same time.

Engage your network

  • Participate in the LinkedIn Question and Answers: This section offers the opportunity to build credibility within the eyes of potential patients and professional referrers by answering questions using your expertise without self-promotion.
  • Likewise, ask questions about the interests and needs of your potential patients: It never hurts to know your target audience better.
  • Be sure to respond to comments and messages in a timely matter. Staying active is an indication of your investment in the community.
  • If you have any news, updates or events about your practice, use the Status Update feature to update your network. In addition to posting practice-related status updates, posting news articles, blog posts or any other pertinent item is a way to connect to your network in a professional yet social environment.
  • It is not advised to use status updates to share personal information or any information about your patients. Using status updates only for professional-based purposes is recommended for LinkedIn.

Lead your network

  • Start a LinkedIn Group that is centered around your specialty; facilitate an ongoing conversation that people can join. This will grow your network organically as people refer others or readers take notice of the activity you’ve created.
  • Search for other groups to join. There are groups’for just about every niche you can possibly think of: college alumni groups, associations, profession-based, location-based and more.
  • Host events and broaden your network by inviting people you’d like to connect with, whether they are infl uencers of your niche or colleagues and patients.

Contact us at 800.679.1262 to fi nd out more information on how our social media solutions can be effective for your practice.

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