Lead generation in healthcare requires using marketing strategies to draw prospective patients to your website and other online content. Data-driven medical lead generation requires you to focus on what your potential patients need, what they respond to, and what captures and engages their attention. We can help you implement effective, multi-channel lead generating strategies such as web content, SEO, social media and online reputation management to help you attract and engage potential new patients.
The first contact most prospects make with your practice will most likely occur on your website. To attract more patients, your website should be logically designed, easy to navigate, and written in a casual, conversational style to appeal to and inform prospective patients and healthcare consumers. Your website should be responsive, so it automatically adjusts for ease of viewing on any size screen or device including computers, tablets and smart phones. Your content should be aimed at the reader and reveal how your practice and services will benefit them and meet their needs.
To ensure that prospects can find your website, you also need the latest search engine optimization (SEO). Your SEO should be good enough to get your practice website listed and ranked on the first page of search results, since the vast majority of people who search will not look beyond Google’s first page. Your success with SEO depends on many factors, not the least of which is proper, well-researched keyword selection. Choosing the right keywords and search phrases anticipates which services and treatments your potential new patients will be searching for and helps them find you.
Another powerful tool for attracting patients is social media. Consider that a whopping 97 percent of American adults between 16 and 64 use social media every month. Social networks have proven to be a viable, lucrative marketing channel for healthcare practices of all sizes and specialties. An effective social media program will engage patient prospects with interesting, informative, relevant content on those social media platforms your prospects use, such as Facebook, Twitter, YouTube and more.
Your online reputation is critical to attracting and retaining patients. Your online reputation is based on patient reviews posted on popular review sites such as Yelp, Google, Vitals.com and Healthgrades. Our reputation management system automatically generates, captures and publishes positive reviews from your often silent majority of happy patients merely by simplifying the process for them. Prospective new patients are attracted to practices and providers who have good online reviews. Your online reputation management program should help you generate an average rating of 4.5 stars. For every negative review you receive, you’ll need eight or nine positive reviews in order to achieve that desired star rating.
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