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Ophthalmology Practice Marketing

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Attract Desired Cases, Increase Profitability, and Gain New Patients

Ophthalmology & LASIK SEO Marketing Services

Effective SEO strategies to help increase profitability

You’ve invested in a beautiful, user-friendly website. It’s responsive, replete with quality content about your ophthalmology services, and represents your practice’s brand. Now what? How do you get patients to see – and click on – your website?

Nine-two percent of users select one of the first three links that come up on a search engine results page. We make sure that your website is one of the first links patients see online. You put a lot of work into your website. Now it’s time to get it in front of patients and achieve your ROI. That’s where our ophthalmology and LASIK SEO marketing service comes in.

Here’s how we give you the edge on a search engine results page (SERP):

  • Create a strategy as unique as your practice. Each SEO campaign is tailored to your practice and audience, focused on your goals and needs.
  • Increase traffic and drive conversions. Our experienced team researches your target audience to optimize your SEO marketing campaign.
  • Build brand awareness. Once your website is optimized for search engines, your practice will enjoy a level of web presence that generates a steady stream of patients.

Targeted SEO for visitor-to-patient conversions

Practice Builders appreciates the unique challenge that ophthalmology and LASIK SEO marketing presents: You’re in a specialized field and work in a specific geographical area – and you’re also competing with big-box eyecare chains that promise faster, cheaper care. We have you covered.

Recent changes to most search engine algorithms place a focus on local results. We make sure your website and ads appear only to a specific location, region or town, allowing direct, fast marketing impact on your target market. Some of the tools our ophthalmology and LASIK SEO marketing service employs to attract patients include:

  • Local search strategy. Local search plays a pivotal role in targeting and converting patients. With two of every three minutes of online activity coming from a smartphone with location-specific settings, a localized and mobile-friendly online experience is key.
  • Select the right keywords and tags. We work within your practice’s geographical area to pinpoint the most effective, localized keywords that your potential patients are searching for.
  • Build out a sitemap. An effective sitemap lets search engine crawlers index all the web pages of the site appropriately – so that you rank high on results pages.

Pay for the right clicks

Pay-per-click (PPC) marketing drives traffic to key pages on your site and converts traffic into new patient leads for LASIK and other eye procedures you offer. Not only does it advertise for you, it also allocates valuable information about your patients, showing you exactly what keywords and ads reach your target audience. Our ophthalmology and LASIK SEO marketing service manages your campaign, ensuring that you purchase the right clicks for the right price.

A combined PPC and SEO campaign creates a comprehensive ophthalmology and LASIK SEO marketing strategy. Pay-per-click advertising for ophthalmologists can get listings for your landing pages into the very top search engine results for certain keywords. Unlike traditional SEO tactics, PPC listings give you immediate exposure on high-priority keyword phrases.

Build traffic, drive revenue

Practice Builders has honed its ophthalmology and LASIK SEO marketing services through work with more than 16,000 clients. From researching keywords to making your budget work for you, our experts will set, manage and optimize measurable goals that bring results. We take on the technical challenges, demanding maintenance and bottom-line focus so you can get back to business as usual.

For more information about our SEO/PPC, email us at info@practicebuilders.com and we’ll respond right away. For immediate assistance, contact us at (855).898.2710.

What other clients are saying
What other Ophthalmologists are saying

"The results have far exceeded my expectations: Cataract surgeries have steadily rebounded. Thanks to my new marketing efforts, some patients were delighted to find out that I treat diabetes-related problems – a service they never knew I offered."

Lawerence Bloom, MD, FACS
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