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Ophthalmology Practice Marketing

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Attract Desired Cases, Increase Profitability, and Gain New Patients

Social Media Marketing for Ophthalmologists

Generate new patient cases and revenue

Practice Builders’ social media marketing for ophthalmologists is one of the most cost-effective tools available for increasing your brand awareness, engaging patients and driving revenue. But despite the benefits it offers, many eyecare providers are slow to take advantage of the marketing opportunities that social media presents – even though 41% of people reported that social media would affect their choice of a specific doctor or medical facility.

Using social media strategically allows you to:

  • Educate your patients. With all of the misinformation and misguided opinions found online, social media gives you tools to speak with authority, engage your patients and provide them information about eye health and your eyecare services.
  • Humanize your practice. Social media is a means to interact and engage with your patients. Show a bit of personality so your patients know that you’re not as sterile as your equipment. Sixty percent of social media users are the most likely to trust social media posts and activity by doctors over any other group.
  • Provide relevant and exclusive content. YouTube videos explaining procedures, infographics showing safety statistics, fun facts, patient testimonials, promotions, links to articles endorsing procedures you offer and even pictures of your office and staff familiarize patients with your practice and show that you care about developing strong relationships with them.
  • Advertise. Social media is also a method of free advertising that raises brand awareness for your practice. It drives leads toward calls-to-action and appointments so you can turn prospective patients into active patients.

How we can help

Aside from the time required to maintain a social media calendar, eyecare practitioners voice concerns about HIPAA compliance, patient privacy and lack of understanding about social media’s value.

As your social media consultant, we worry about all of that for you. We create and maintain custom social media platforms for your healthcare practice. With recent changes to Google’s search engine algorithm influencing which websites get the top ten spots, it’s more important than ever for you to get involved in social media to boost your SEO efforts. With a Practice Builders social media package for ophthalmologists, we will include the design and setup of:

  • Facebook
  • YouTube
  • Twitter, LinkedIn
  • Yelp
  • Google+

The Bottom Line

After we execute your social media marketing strategy, we make sure that it’s working – and that you see a high ROI. Our social media marketing package provides monthly reports and metrics that demonstrate the efficacy of your campaigns. We use several metrics to give you a high ROI: patients driven to your practice, current patients reminded of your office and taking advantage of additional services, brand awareness and higher rankings on search engines.

But there is also what’s called “soft” ROI, the unmeasurable benefits. Sixty percent of doctors say social media improves the quality of care delivered to patients.

This shows that many doctors believe the transparency and authenticity that social media helps spur actually improve the quality of care provided to patients. By increasing the quality of care you provide and building patient trust, you stand to benefit from word-of-mouth referrals.

Social media marketing can and should be part of your overall marketing plan. It generates steady income for your practice from current and potential patients, increased visibility online and brand awareness. But you have to be strategic and ethical when you implement a social media marketing program. That’s where Practice Builders comes in.

We’re offering an exclusive $1,495 social media package for ophthalmologists to develop your practice online and reach more patients.

For more information about our social media marketing, please email us as info@practicebuilders.com and we’ll respond as soon as possible. For more immediate assistance, contact us at 855.898.2710.

What other clients are saying
What other Ophthalmologists are saying

"The results have far exceeded my expectations: Cataract surgeries have steadily rebounded. Thanks to my new marketing efforts, some patients were delighted to find out that I treat diabetes-related problems – a service they never knew I offered."

Lawerence Bloom, MD, FACS
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