Nowadays, most dental care is delivered by private practitioners all around the globe. In yesteryears, importance was given to the design of the dental treatment rooms instead of the design of the business office, contemporary marketing initiatives, and process automation. … Continue reading
Finding and implementing useful marketing ideas for nursing homes is not an easy feat. What was helpful (and popular) five years ago may not work at all today. New, powerful strategies are transforming the ways to grow your nursing home daily. … Continue reading
Did you know, that seven in every 10 Americans are active on at least one social network? (Source) In fact, most of us open up a social networking site on our phone first thing every morning. As a result, medical … Continue reading
Emails can be your revenue-driving machines. With an average ROI of $38 for each $1 spent, they reign supreme as one of the most powerful marketing channels. What’s more, the conversion rates of email marketing can give your other healthcare … Continue reading
Every dental practitioner wishes he/she had more patients, and there are only two ways of making that happen. Either you reach out to prospects or prospects come to you. Over the last decade or so, the second option has become … Continue reading
It’s no secret that growing a medical practice and finding new patients are hard work. In fact, for the majority of medical practices, lead generation is their biggest marketing challenge. This is because patients are wary of being “sold” to. … Continue reading
Whether you are starting out with your dental practice or you own a well-established facility, this question will always arise at some point: “Should I do my digital marketing in-house or through a dental practice marketing agency?” Building an in-house … Continue reading
There are so many healthcare digital marketing strategies, and sometimes it can be overwhelming when you are trying to decide which one to choose. Marketers looking for the best digital marketing strategy need to have a clear understanding of their … Continue reading
Medical marketing has changed more in the last ten years than in the previous 40, and rapid progress does not show any signs of slowing down. The digital medical marketing landscape that encompasses search engine optimization (SEO), social media, pay-per-click … Continue reading
Figuring out where to spend your money and time as a healthcare marketer is not an easy decision. You want to create relevant content that grabs the interest of your target audience without being too gimmicky. You want marketing tactics … Continue reading
