Public relations (PR) is a vital aspect of various industries, and healthcare is no exception. Healthcare PR, also known as medical public relations or medical PR, is a specialized field that focuses on establishing and maintaining positive relationships between healthcare … Continue reading
In today’s digital age, the success of any medical practice heavily depends on its online visibility. With the vast majority of patients turning to the internet to find healthcare information and services, it’s imperative for medical practices to establish a … Continue reading
In today’s digitally driven world, the healthcare landscape is undergoing a profound transformation. Patients are increasingly turning to the internet for information and guidance, making an online presence crucial for healthcare practices. But how can healthcare professionals stand out in … Continue reading
Discover the world of audiologists’ lead generation, a crucial element of effective web marketing. Examining the processes involved in creating audiology leads to understanding their importance. Explore the tactics that promote growth and boost your internet presence. This guide will … Continue reading
Strong SEO strategies serve as the compass pointing medical practices in the direction of development and success in the fast-paced world of healthcare, where digital connectivity rules supreme. Understanding healthcare SEO is essential as people increasingly rely on internet platforms … Continue reading
The importance of developing and implementing successful marketing strategies cannot be overemphasized in the dynamic and quickly evolving world of today’s healthcare sector. These campaigns serve as the online paths that healthcare organizations and providers use to interact with, connect … Continue reading
Are you looking to significantly improve the public’s health while expanding your bariatric surgery practice? The need for efficient bariatric surgery marketing has never been greater with the epidemic of obesity on the rise. You have a special chance to … Continue reading
The right marketing strategy for your healthcare company can greatly boost its presence and grow its customer base. A strategy built on solid principles and executed properly can generate a huge return on investment. Even if you plan to hire … Continue reading
Cosmetic surgery is an increasingly competitive field. Leveling up the marketing for your plastic surgery practice is essential to beating your competitors and winning your local market. Building a strong marketing strategy and implementing it isn’t easy, but with a … Continue reading
Branding a healthcare business can be a challenge. In such a competitive field with many businesses offering similar services, it can be difficult to stand out and make a name for yourself. But with the right strategies and execution, you … Continue reading
As medspas become more popular and the landscape becomes more competitive, marketing your medspa becomes more important – and more difficult. Now more than ever, a strong marketing plan is the best way to separate yourself from the pack and … Continue reading
In the digital marketing world, it’s not uncommon to see SEO teams and CRO teams butt heads. With lots of overlap in their work and sometimes seemingly opposing goals, conflict between these teams is understandable. That conflict can lead to … Continue reading
It may seem like strong SEO and a good UX work against each other sometimes, but, there’s no reason they need to. And there are many who would tell you that good UX is good SEO, and vice-versa. When goals … Continue reading
As more consumers search for ways to enhance their health and longevity, they’re turning to medical spas in greater numbers than ever. Medical spas, which are sometimes called medspas or medspas, typically combine certain medical procedures normally performed in a … Continue reading
Your healthcare practice’s online reputation is only as good as your patients’ worst experiences. Your patients can make or break your online reputation. And the best way to create happy patients is with great customer service. Happy, satisfied patients are … Continue reading
No business should operate without a good marketing plan in place. That includes the business of oral and maxillary or maxillofacial dental surgeons. Marketing your oral surgery practice is essential if you want to attract new patients directly. Just remember … Continue reading
As a cosmetic dentistry practitioner, you know that being discovered online and attracting new patients is a time-consuming, competitive endeavor. You need a sound marketing strategy. The online marketing landscape changes quickly, as Google updates its algorithm, developers turn to … Continue reading
You’ve been hearing about content marketing for years. The buzz around content marketing started with businesses in other consumer and B2B categories and spilled over into healthcare during the last decade as more medical practices, physicians, and hospitals jumped into … Continue reading
If you want to grow your medical practice, you need an outstanding online presence. Most patient prospects search online for everything, including new doctors and health practices. If they don’t see your website, you’re invisible to them. Like you don’t … Continue reading
With so much talk about the benefits of search engine optimization for healthcare websites, we often lose sight of the dangers of over-optimization. Too many website owners are unaware they can overdo SEO. It happens all the time. For example, … Continue reading
Does your website have everything it needs to achieve high rankings in Google searches? Does it set you apart from competitors, increase website visits, and deliver helpful insights about your services to your local community? Does it include doctor bios … Continue reading
Health care websites are valuable tools that promote medical practices, provide information, and help people find assistance. When optimizing a health care website, you might want to consider some things and avoid others. Clean design Good design is important for … Continue reading
I spy something with my little eye … a competitor’s social media platform? But it’s not really spying. It’s research. Checking to see what your competitors are doing on social media could help you what they’re doing, how they’re doing … Continue reading
A health care website is a good way to reach and interact with patients. But after creating your website, your work isn’t done. You’ll need to check it periodically to determine that it’s current and works correctly. For example, you … Continue reading
It isn’t enough for health care providers just to create and post websites. If they’re going to be effective in reaching and assisting patients, health care professionals should follow best practices when developing their websites. A few of these practices … Continue reading
While treating patients is your priority as a pediatric health care professional, you’re probably concerned about other aspects of your practice. Marketing could be one of them. You might be wondering how to attract more patients and engage better with … Continue reading
Even as technology advances, many people use old-fashioned ways to find health care providers. A personal recommendation is one of these ways. Sure, prospective patients can look at your website and ask for your professional credentials, but the words of … Continue reading
You and your ENT practice strive to provide top-notch care, and with your hard work, you achieve that. But you also want others to know what you do, even though you’re busy providing this care. Marketing your medical practice could … Continue reading
Frequently discussed but not always understood, black hat tactics can undermine your search engine optimization (SEO) and content marketing campaign. Black hat tactics use deception and trickery to rank higher in search engine results. To prevent these tactics, you might … Continue reading
Medical practices and the professionals who work there are different. So are their patients. Given these differences, the websites of medical offices aren’t going to be the same. But there are some things your medical practice might want to incorporate … Continue reading
Many health care providers have online presences, but are their sites truly useful? In fact, thin content, or content that doesn’t add value, could actually hurt your site. To determine if your site has thin content, you might want to … Continue reading
Have you ever sent an automated message to your patients to remind them of appointments or health checkups? Or does your practice still spend precious staff time calling or typing out individual emails to patients? Automated marketing can help you … Continue reading
Just when you thought you understood healthcare SEO and healthcare content marketing, along comes another new term —Content velocity. Most traditional marketers don’t talk about it, but it’s arguably one of the most important factors in getting good search results … Continue reading
Why You Need a Better Office Communication System How effective is your practice’s interoffice communication? How does your team typically interact with each other while in the office? Do they write notes, or march back and forth between the reception … Continue reading
Healthcare marketing for cardiologists has changed dramatically over the past 20 years. It was once common for them to be entirely dependent on traditional cardiology marketing strategies (think print advertising, radio, TV, billboards, direct mail, etc.) to attract new patients. … Continue reading
Whether you’re considering starting a podiatry practice or you’ve building your own practice for years, you still need sound marketing for long-term success. You need the most effective podiatry marketing available. But if you’re like many other podiatrists, you probably … Continue reading
You already know your ophthalmology practice needs a steady stream of new patients to survive in this competitive post-COVID healthcare market. What you may not know is that you also need proven, effective marketing strategies for ophthalmology so you can … Continue reading
Want to know how your patients really feel about you and your practice? Try patient sentiment analysis, the latest buzz phrase in healthcare. Sentiment analysis is a research method that gauges patient satisfaction with the health services they have received. … Continue reading
When it comes to healthcare content marketing, it’s not enough to merely put up a practice website and call it a day. If attracting, engaging, and converting new patients is important to you, you need more than just a bare … Continue reading
So, you completed your website content creation a few years ago and checked it off your marketing to-do list. That’s the good news. The bad news is that you’re not really done. To stay relevant and up to date, you … Continue reading
Has your practice embraced the latest patient engagement trends? Or are you still waiting for life to return to normal after COVID-19? One thing you should know for certain is that patients aren’t waiting. They’re already living a new normal … Continue reading
Imagine this scenario. You hire a new physician and he prescribes the wrong medication to one of your patients. The patient has a severe adverse reaction and sues the new doctor for malpractice. You later discover that he was not … Continue reading
It’s a safe bet that every healthcare provider wants to know how to improve patient care while improving patient outcomes. Today, thanks largely to the COVID-19 pandemic, providers have been using a relatively new digital patient engagement tool to do … Continue reading
If you want to remain competitive while providing quality care and positive patient experiences, it’s important to monitor the feedback you get from online patient reviews and your doctor ratings. Of course, you can also request feedback from your patients … Continue reading
Healthcare has historically been among the slowest industries to embrace new marketing strategies, but the pandemic has changed that. Take telehealth for example. Since the pandemic, use of telehealth virtual care has soared 38 times higher than before COVID-19. Consumers … Continue reading
Multi-location healthcare practices face several challenges when defining their local SEO strategies and evaluating their SEO performance. You can’t manifest scalable growth without a strategy for evaluating location-specific SEO performance. This is particularly true of multi-location practices, who should measure … Continue reading
Marketing Telehealth Services in the Age of COVID During the height of the COVID-19 crisis, telemedicine and telehealth services took off like rockets and emerged as popular, practical alternatives for delivering quality care and improving healthcare practice operations. Although telemedicine … Continue reading
One of the greatest challenges faced by mental health practices is how to attract more patients and build a stronger client base through healthcare marketing. Marketing mental health services starts with creating a marketing plan. Building a solid mental health … Continue reading
Your orthopedic practice needs a steady stream of leads and new patients to survive in today’s competitive healthcare market. Effective, patient-focused orthopedic marketing strategies must be executed to convert visitor leads seamlessly into new patients. These strategies generally involve digital … Continue reading
Have you considered starting a concierge medicine practice? Because this healthcare model is still not mainstream, many patients may not be aware that retainer-based care is an option for them. That’s why marketing is critical for concierge medical practices. Marketing … Continue reading
Think of search engine optimization (SEO) as the foundation of your online presence. The website content you produce means nothing if it doesn’t reach or attract patient prospects. SEO is designed to generate local leads and help you convert your … Continue reading
In addition to being the number one search engine in the world with 86 percent of search engine market share, Google also owns the second-largest internet search engine: YouTube. According to Search Engine Journal, YouTube receives more than 2 billion … Continue reading
Today’s patient prospects crave making connections and the last thing they want is to be bombarded with traditional cheesy sales tactics and messaging online. Instead, your strategic dental marketing strategies should help you communicate more effectively and build relationships with … Continue reading
Today, healthcare social media marketing is a necessity if you want your practice to remain competitive and relevant to healthcare consumers. During the COVID-19 pandemic, for example, social media served as an important source of information for consumers. One study … Continue reading
If you have ever tried to write content for a web page or a healthcare blog for your practice, you have undoubtedly grappled with headline writing. You may have learned that ranking at the top of a search engine results … Continue reading
In case you haven’t been paying attention, the healthcare industry is going through a period of rapid change driven primarily by the consumerization of healthcare. Doctors are learning that they need to come down off their pedestals and patients are … Continue reading
Thanks to the dramatic rise in virtual telehealth and telemedicine services during the COVID-19 pandemic, there was also an increasing interest in teledental services. Since it’s obvious that you cannot fill a cavity or build a dental bridge during a … Continue reading
Do you still refer to your reception area as the “waiting room”? If so, you might have a serious problem with patient satisfaction at your practice. It has been well-established that longer patient waiting times negatively impact patient satisfaction. Long … Continue reading
As a doctor, you must go through many years of schooling, then work for years to acquire the technical acumen and treatment skills you need to be successful at your chosen profession. Then, after you’ve dedicated massive amounts of time … Continue reading
Selling health-related products has become commonplace for dentists, dermatologists, cosmetic surgeons, and even family medicine practitioners. Although many healthcare practices that sell products have mastered the art of in-office promotions, few have had success at marketing products online. If you … Continue reading
According to Google, 5% of all search queries are healthcare related. Even that small percentage amounts to over 1 billion searches per day. Knowing what specific questions and queries these users are looking for is extremely important to the success … Continue reading
How to do a Competitive Market Analysis in Healthcare If you really want to take your healthcare practice marketing to the next level, you must build a deeper understanding of your competitors’ strengths and weaknesses. To that end, performing a … Continue reading
If your healthcare website isn’t ranking in search results, you might have website design issues or website technical issues that are hurting your SEO performance. Typically, there are several possible reasons why you are not ranking. Your mission is to … Continue reading
If you are a physician, dentist, or other healthcare provider in today’s digital world, you have numerous ways to connect with and engage current and future patients. Health practices across the country use many different marketing strategies to communicate their … Continue reading
One of the most frequently asked questions in today’s medical clinic marketing is “How do I determine a digital marketing budget for my practice?” It’s a question we’ve been asked by at least half of the 16,000+ healthcare practitioners we’ve … Continue reading
First things first. If you have a medical practice, you need a website, period. The days when a website was optional are long gone. Today, it’s a must-have. So, for the sake of this article, we’ll assume that you already … Continue reading
In case you don’t have enough acronyms to remember, along comes NAP, which simply stands for Name, Address, and Phone Number. NAP is your practice’s primary contact information that appears on every website displaying it. Maintaining local SEO NAP consistency … Continue reading
Quality Content Marketing for Doctors and Google E-A-T When it comes to content marketing for medical practices and the quality of healthcare websites, you should know that Google has exceptionally high standards. In a nutshell, Google expects healthcare content providers … Continue reading
How’s your website doing these days? If you answered that it’s not doing as well as you’d like, then this article is for you. Your healthcare website may be suffering from technical SEO factors or common technical SEO issues that … Continue reading
How to Make a Good FAQ Page for Your Website If you really want to build more traffic for your healthcare practice website, you need great FAQ pages that rank high in search results. When a prospective new patient visits … Continue reading
Better Content Marketing for Medical Practices When it comes to finding the best healthcare content strategy, you need a plan for choosing the right medium and messaging. You must decide whether you should create a blog post or a web … Continue reading
Not getting enough new patient visits and leads from your website? The problem could be your website loading speed or some other issue with your medical website design and development. Remember that healthcare consumers are every bit as impatient as … Continue reading
Have you ever wondered why your local business directory listing matters so much to your healthcare marketing efforts? Could it be that over 60 percent of prospective patients will typically go online in search of healthcare providers and information? According … Continue reading
This article explores the most common SEO challenges that high-growth, multi-location healthcare practices face when they expand to new markets or grow through mergers and acquisitions. It also explores the best solutions to those problems based on our 40+ years … Continue reading
When it comes to medical website design and development, you need to factor in patient data protection and site security. There are many reasons why you need medical website protection and site security that’s covered by an SSL security certificate, … Continue reading
Medical content marketing helps your healthcare practice attract new patients, engage current patients, and gain recognition as a thought leader in your medical specialty and community. If your healthcare practice hasn’t yet used content marketing as part of your overall … Continue reading
Your healthcare SEO tool kit would be useless without keywords, much like a hammer without nails. Keywords are those words and phrases designed to engage your most desirable consumers on their own search terms. When done correctly, keywords draw prospective … Continue reading
It’s often hard to know what’s best when hiring somebody to market your medical practice online. If you aren’t sure what you need or what’s available from either a freelancer, a small SEO agency, or a large SEO agency for … Continue reading
You may have heard about patient personas, but do you have any idea what they are? Let’s say you were involved in a process that included gathering facts, asking pointed questions to patients and using their answers to make a … Continue reading
6 Best Dental Practice Website Design Elements If you are a dentist engaged in dental practice marketing, you already know how important your website is when it comes to attracting more patients. And you know that most dental care consumers … Continue reading
How to Recover Your Website from a Google Ranking Drop Have you suddenly noticed a drop in your Google website ranking and wondered why your site received a Google penalty? If you have a medical or dental practice, then your … Continue reading
Who is Gen Z? Gen Z includes adults born between 1997 and 2012. They make up 27% of the U.S. population, or about 72 million people. As the oldest members of this new generation of consumers are just turning 25, … Continue reading
Branding can be a challenging concept for multilocation healthcare providers. The difficulty often stems from internal debates about practice names, including which ones to keep and which ones to drop, but it can also include internal politics and brand inconsistencies … Continue reading
When you’re looking to improve your digital patient experience, one of the most important decisions you can make is choosing the right health content management system, or CMS. What is CMS in healthcare all about? CMS is a software solution … Continue reading
Have you ever considered investing in healthcare Facebook ads? Or thought about those Instagram ad campaigns that drive conversions? If you’re not taking paid social media advertising seriously this year, you’re missing a massive opportunity to attract new audiences, increase … Continue reading
Few adults would argue with the importance of regular dental visits in 2022. According to a survey by Delta Dental Plans Association, 93 percent of Americans planned to visit the dentist in 2021. Now that the COVID-19 crisis is easing, … Continue reading
We humans are visual creatures. What we see typically has a far greater impact on us than what we read or say. That’s why successful, effective infographics are so important for reaching your patient prospects in healthcare marketing. Too … Continue reading
There was a time, not long ago, when the Internet and smartphones had not yet put the whole world at our fingertips. Back then, the challenge of finding a new doctor sounded something like this: Ann: Do you happen to … Continue reading
How Can You Make the Best Use of Local SEO Strategies in Healthcare? It’s no secret that the vast majority of private healthcare practices rely on attracting patients who live or work within their local geographic areas. By the same … Continue reading
If you haven’t yet heard about over-the-top (OTT) advertising and marketing or connected TV (CTV) streaming, you will soon. Connected TV, also known as over-the-top media streaming, describes a whole new frontier for targeted marketing campaigns. These terms are relatively … Continue reading
Have you ever felt like you should be doing more to attract new patients and grow your practice? Have you ever wondered how you can reach out to more patients, become a thought leader in your specialty or community, and … Continue reading
Now that 2022 is well underway, this is a great time to review your search engine optimization strategy. Like most areas of digital healthcare marketing, healthcare SEO undergoes constant change. However, with frequent Google algorithm updates (at least one or … Continue reading
If you are unfamiliar with marketing lingo, you might not know that “B2B” means business-to-business. Then there’s “B2C,” which means business to consumer. The B2B market in global healthcare is estimated to reach $536.6 billion in revenue by the end … Continue reading
If you haven’t considered using video in your healthcare marketing, it’s time to rethink your strategy and modify your healthcare marketing plans for 2022. According to recent studies, people watch an average of over 16 hours of online video every … Continue reading
It seems that telehealth telemedicine services are suffering from a provider adoption problem. Despite the fact that nearly 80% of all patients say they are interested in trying telehealth, physician adoption of telemedicine services is, so far at least, extremely … Continue reading
With so much happening all around us every day, it’s difficult to find sufficient time for the things we must do, much less the things that we want to do. So, it’s natural to seek out the most expedient, time-saving … Continue reading
Healthcare marketing trends have changed dramatically since the advent of the Internet as a global communications network in the 1990s. In 2020, the COVID-19 pandemic created several new marketing trends that continued to play a major role in healthcare marketing … Continue reading
There are dozens if not hundreds of ways to attract new patients to your medical or dental practice. This article focuses on the top five healthcare marketing strategies – the 800-pound gorillas of healthcare marketing, all of which have been … Continue reading
Blogs get people’s attention. The fact that you’re reading this right now proves it. Medical practice blogging is no different. Blogging is an effective healthcare marketing strategy that can help your medical practice attract more patients. Blogging is also an … Continue reading
Like healthcare itself, healthcare marketing presents an ever-changing landscape of possibilities. The best marketing strategies from yesterday may not be the best options for today or in the future, especially when it comes to what healthcare marketing companies like to … Continue reading
