4 Patient Engagement Ideas During the COVID-19 Lockdown

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4 Patient Engagement Ideas During the COVID-19 Lockdown

Travel is restricted. Schools and colleges have closed down. Businesses are shuttering. Stock markets are nose-diving. More than 50 percent of the earth’s population is under lockdown. Millions are impacted, and thousands have died. Even the two world wars didn’t … Continue reading

Marketing Tips for Medical Practices During the COVID-19 Pandemic

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Marketing Tips for Medical Practices During the COVID-19 Pandemic

Three months ago, the world was a different place. And then the coronavirus came, and everything changed. The pandemic is rattling the world as a whole, and businesses, including medical practices, are scrambling to manage this pandemic – both internally … Continue reading

Blogging: The Ultimate Tool for Generating Leads and Improving Online Reputation

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Blogging: The Ultimate Tool for Generating Leads and Improving Online Reputation

We are often asked by healthcare marketers, “How can I generate more qualified leads for my medical practice?” Our answer is always the same: Start writing blogs. Blogging is probably the best way to attract more leads, increase conversion rate, … Continue reading

6 Content Marketing Trends for 2020 That’ll Drive Your Success

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6 Content Marketing Trends for 2020 That'll Drive Your Success

“Content marketing is the only healthcare marketing that’s left.” These words of Seth Godin (spoken over 11 years ago) look more prophetic with each passing year. In 2020, a higher number of medical practices are seeing the light and embracing … Continue reading

Are You Ready For the Digital Healthcare Transformation?

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Are You Ready For the Digital Healthcare Transformation?

The healthcare marketing funnel looks something like this: Awareness, Consideration, Evaluation and Decision. Usually, traditional marketing strategies are responsible for the first part of the funnel, and then sales take over. However, digital transformation has changed – and is continuing … Continue reading

The Whys and Hows of Choosing an Online Reputation Management Agency

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The Whys and Hows of Choosing an Online Reputation Management Agency

Many small medical practice owners start solo. Sometimes it is purely out of necessity, and sometimes it’s the way they want. Over time, however, they start looking for help with a variety of tasks. They might start with a front-desk … Continue reading

Handling Patient Reviews: Your Top 8 Questions Answered

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Handling Patient Reviews: Your Top 8 Questions Answered

Responding to online patient reviews on Facebook, Healthgrades, Yelp and Google is extremely important for medical practice owners to stay connected with patients and protect their online reputation. However, we know you have plenty of questions about responding to patient … Continue reading

Have You “Crisis-Proofed” Your Medical Practice’s Online Reputation?

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Have You “Crisis-Proofed” Your Medical Practice’s Online Reputation?

If you are one of the many healthcare marketers who believe in the adage, “There’s no such thing as a bad reputation,” we’d suggest you think about it again. This age-old saying has become one of the biggest myths in … Continue reading

4 Best SEO Tools You Should Use in 2020

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4 Best SEO Tools You Should Use in 2020

Though search engine optimization (SEO) is one of the most critical digital healthcare marketing skills, it is also said to be the most complicated to master. If you want to grow your medical practice, you will need website traffic. And … Continue reading

6 Top Digital Marketing Trends in Healthcare for 2020

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6 Top Digital Marketing Trends in Healthcare for 2020

It’s no secret that growing a medical practice and finding new patients are hard work. In fact, for the majority of medical practices, lead generation is their biggest marketing challenge. This is because patients are wary of being “sold” to. … Continue reading

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