Too focused on the trees to see the forest. This phrase got me thinking of medical practice owners and marketers who are so focused on taking care of their patients that they fail to notice the whole forest of revenue … Continue reading
As a healthcare marketer, you could be armed with a toolbox brimming with the most sophisticated healthcare marketing strategies in the world – but the truth is, to grow your medical practice, you have two essential tactics at your disposal … Continue reading
What factors do patients look at before choosing a doctor? You can bet their decisions are not based purely on price and convenience. There’s a world of emotional and psychological motives at play telling patients how to pick a doctor. … Continue reading
Your medical practice will make more revenue if your patients are happier. But how do you keep your patients happy and satisfied? How do you even know what your patients like or dislike about your services? Ask them. Asking for … Continue reading
There are thousands of dental practices in practically every city in the world. However, what makes one practice more successful than the other is its reputation. A dentist’s reputation is essential because it tells prospects whether the practice is trustworthy … Continue reading
I want to reach a broader target audience. I want to attract more traffic to my website I want to convert more leads I want prospects to read my content. If any one of the above statements is your marketing … Continue reading
If you are a healthcare provider, life is anything but relaxed for you. Running your medical practice, taking care of patients, keeping an eye on the top and bottom line, staying up to date with the latest medical advancements – … Continue reading
Dental office marketing is changing at a meteoric rate, making it difficult for dental practice marketers to keep up with the latest healthcare marketing standards. In fact, according to a survey, almost 76% of marketers think that marketing guidelines and … Continue reading
The best medical magazines are sometimes hard to come by, especially if you’re a healthcare provider, as many medical publications give reference to cases that you may never come across or patient acquisition ideas that will eat five years of … Continue reading
Gathering online reviews hasn’t been a priority for physicians and medical practice owners. Still, in today’s digitally-connected world, healthcare providers and facilities can’t afford to miss what patients are saying about them online. When it comes to online reputation management, … Continue reading
