How to Establish the Online Reputation of a New Medical Practice

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How to Establish the Online Reputation of a New Medical Practice

With the Internet giving patients so many avenues to form an opinion about medical practices, every startup medical practice needs to be proactive about its online reputation. The competition of online reviews and social networks can be cutthroat – particularly … Continue reading

7 Reasons Why Your Medical Practice Absolutely Needs SEO

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7 Reasons Why Your Medical Practice Absolutely Needs SEO

Today’s patients rely on search engines to help them find everything from restaurant recommendations to B2B software providers. This means, regardless of what your medical practice offers, your target audience is probably searching for services like yours on search engines … Continue reading

Why Are Patient Reviews So Important for Your Medical Practice?

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Why Are Patient Reviews So Important for Your Medical Practice?

So, what are patient reviews? If you are a medical practitioner, you know what reviews are. Some people call them online reviews, some call them opinions, and others refer to them as feedback. Some people also consider the star ratings … Continue reading

Why Is Avoiding Unethical Healthcare Marketing Best for You?

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Why Is Avoiding Unethical Healthcare Marketing Best for You?

Healthcare marketing is one job that is never done. There are always new campaigns to create and launch. New tricks to master and roll out. And new targets to chase down. The pressure that comes with seeing a return on … Continue reading

Roadmap to a Scintillating Online Reputation for Healthcare Practices

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Roadmap to a Scintillating Online Reputation for Healthcare Practices

Online reputation management is a high-value activity with a direct impact on your marketing, your patient service and your revenue. Take the time to develop a reputation management strategy that can help you achieve clear medical practice goals and maximize … Continue reading

How to Improve Physician Social Media Marketing ROI

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How to Improve Physician Social Media Marketing ROI

You have implemented a physician social media marketing strategy – but is it useful? Quantifying the return on investment (ROI) for social media campaigns is difficult for healthcare marketers. While many medical practices are increasing their presence and investments on … Continue reading

10 Questions to Ask When Managing Your Medical Practice’s Online Reputation

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10 Questions to Ask When Managing Your Medical Practice’s Online Reputation

If you’re not vigilantly monitoring and continuously improving your medical practice’s online reputation, you could be sending potential patients to competitors who are. You cannot control what others say about your healthcare brand online, but you can manage how your … Continue reading

1Principles of Ethical Marketing

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1Principles of Ethical Marketing

Did you know that almost 92 percent of millennials are more likely to buy products from ethical brands? Or that nearly 82 percent of customers believe ethical brands outperform brands that lack ethics? These are some of the many findings … Continue reading

10 Principles of Good Website Design for Healthcare Practices

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10 Principles of Good Website Design for Healthcare Practices

A website can’t succeed by excelling just in content or design. It also needs to have an appealing layout that feeds into its user experience and functionality and complements your content. Your website also needs to communicate with your target … Continue reading

5 Ways to Strengthen Your Online Reputation in 2020

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5 Ways to Strengthen Your Online Reputation in 2020

Your medical practice’s online reputation is constantly evolving and redefined by every social media post, online review and blog post. When someone discovers your medical practice, he or she makes perceptions and buying decisions based on this online content. So … Continue reading

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Top 4 Reasons Why You’re Losing Followers

With the Internet giving patients so many avenues to form an opinion about medical practices, every startup medical practice needs to be proactive about its online reputation. The competition of online reviews and social networks can be cutthroat – particularly … Continue reading