Over the past few years, the Practice Builders team has had the pleasure of working with several healthcare providers that are referred to as “disruptors.” You may be asking yourself, what is a ‘disruptor’ and how do I qualify. Let’s … Continue reading
Marketing helps you attract prospects, prospects become patients, and patients give you revenue. However, nursing home marketing is much more than just putting your brand name out there. It is an integral part of establishing your brand image and generating … Continue reading
When it comes to healthcare website design, there are so many different styles and directions to consider: classy to minimalistic, vibrant, or sleek and modern. While your final look-and-feel should exude your style, specialty, and brand identity, there are a … Continue reading
Ask any successful medical practitioner how they stay updated or found success, and chances are you will find overlapping patterns of long work hours and continuous self-education. While reading books and online medical literature are some of the best ways … Continue reading
Imagine spending as little as seven hours a week on increasing your practice’s brand awareness, website traffic, and patient volume, at little to no cost. That’s right! Most healthcare marketers claim that social media generated marketing, helped to increase exposure … Continue reading
Think about the last time you booked a hotel. Why did you choose that particular hotel? Well, if you are like most people, you probably asked your family and friends or searched online for a hotel with impressive star ratings … Continue reading
Consider a situation: A mental health practice decides to use digital marketing to grow its brand and engage with existing and potential patients. The staff sets up social media accounts, writes a few blog posts, sends emails, and waits for … Continue reading
As a small dental practice owner, the goal is growing the count of new patients — that’s the name of the game!! Even if you have built up a loyal patient base, new patients are crucial to scaling your dental … Continue reading
Dental patient referral marketing (or word-of-mouth marketing) is a powerful marketing strategy and one of the best tactics for acquiring more patients and improving conversion rate. However, finding the right ways to motivate your existing patients to refer their family … Continue reading
If you are just setting up your medical practice, it can be hard to know where to focus your efforts on achieving your business goals. After all, having read so much about social media, content marketing, online reputation management, and … Continue reading
