A Deep Dive Into Patient Journey

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A Deep Dive Into Patient Journey

Today’s patients are more unified and have a louder voice than ever before. They are demanding to be a part of their healthcare processes by asking more questions and demanding copies of their medical records. However, despite this growing confidence, … Continue reading

5 Email Marketing Campaign Ideas to Improve Patient Engagement

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5 Email Marketing Campaign Ideas to Improve Patient Engagement

Undoubtedly, email is one of the most powerful marketing channels when it comes to driving patient engagement and improving the bottom line. In fact, according to the Direct Marketing Association, email has an ROI of around 4,300 percent. This is … Continue reading

Patient Reactivation: Strategies, Tips and Best Practices

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Patient Reactivation: Strategies, Tips and Best Practices

According to a study by Marketing Metrics, any business has a: 60 to 70 percent chance of selling again to an existing customer. 20 to 40 percent chance of winning back a lost customer. 5 to 20 percent chance of … Continue reading

4 Social Media Blunders Doctors Must Avoid

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4 Social Media Blunders Doctors Must Avoid

Creating and maintaining a strong social media presence could be the difference between success and failure for your medical practice. The most popular platforms, including Facebook, Twitter and LinkedIn, are continually being transformed, bringing new features to end users. Healthcare … Continue reading

5 Elements Every Medical Practice Website Needs to Build a Strong Online Presence

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5 Elements Every Medical Practice Website Needs to Build a Strong Online Presence

For your medical practice to establish a strong online presence, you need to make sure your website is packed with attractive and efficient features. Some features can make a lot of difference – both in terms of helping patients trust … Continue reading

How to Use Instagram to Grow Your Dental Practice

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How to Use Instagram to Grow Your Dental Practice

Instagram’s exceedingly visual interface has taken the social media marketplace by storm since its launch in 2010. The recent addition of a stories feature has crossed 100 million daily active users in just a matter of months. Not only has … Continue reading

AI-Powered Patient Engagement Not an Option Anymore

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AI-Powered Patient Engagement Not an Option Anymore

Some key facts: AI in healthcare is likely to become an $8 billion industry by 2022. AI market will surpass $100 billion by 2025. (Source: Constellation Research) By 2020, the customer will manage 85 percent of the relationship with a … Continue reading

20 Effective and Surefire Ways to Improve Patient Satisfaction

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20 Effective and Surefire Ways to Improve Patient Satisfaction

Recently, an analysis of over 30,000 online reviews of medical practitioners confirmed poor customer service is patients’ biggest frustration. In fact, according to this research, 96 percent of patient grievances are due to disappointing customer service, while the other four … Continue reading

How Social Networks Can Help Your Psychology Practice Thrive

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How Social Networks Can Help Your Psychology Practice Thrive

Social networks have grown at an exponential rate over the last decade or so. According to a report by Statista, there were around 207 million social network users in the U.S. in 2016. This figure places the U.S. as the … Continue reading

Which Social Media Platform Is Best-Suited For Your Dental Practice?

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Which Social Media Platform Is Best-Suited For Your Dental Practice?

Chances are, your dental practice is on social media. Chances also are that you are not using it appropriately. Maybe you have a dull account with whatever social network was popular at the time you signed up, and you post … Continue reading

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7 steps to get started using YouTube for your healthcare practice

Today’s patients are more unified and have a louder voice than ever before. They are demanding to be a part of their healthcare processes by asking more questions and demanding copies of their medical records. However, despite this growing confidence, … Continue reading