Teaser: If you have a millennial in your life, you’ve probably already heard about Snapchat. This video and photo-sharing app is slowly gaining enough momentum to become the new social media platform of the day.
If you have a millennial in your life, you’ve probably already heard about Snapchat. This video and photo-sharing app is slowly gaining enough momentum to become the new social media platform of the day.
When you’re creating or revamping your healthcare marketing plan, it’s important to consider the new apps of the moment to see if they’re right for your medical, dental or veterinary practice. Here are some ways that Snapchat can be useful when marketing your practice online:
Keep Ahead of the Pack
Since Snapchat is still gaining a wider following, using it now will keep you ahead of your competitors. This gives you the opportunity to create an effective and creative strategy to establish followers, connect with patients and market your practice before other practices have even heard of the app.
Gain a Younger Following
Using Snapchat will also allow you to focus on gaining a younger audience. If you want to connect with the millennial generation and convert that audience into potential patients, using the latest social media app is a great way to do just that.
Plus, being on an entirely new social media network allows you to connect with a fresh audience that can potentially lead to new patients.
Curate Shorter Content
In an age of digital marketing and short attention spans, shorter can be better when it comes to your content. Snapchat photos and videos come with a time limit, so using this app can help you curate shorter content that you can also apply to other areas in your marketing strategy.
Use More Video
Creating a Snapchat account for your practice is a great way to start adding more video content to your marketing plan. Instead of having to schedule video shoots, this handy app allows you to shoot video and post it directly to your account. You can also download the Snapchat video you create to share on other social media platforms.
Snapchat videos can help give your followers, patients and potential patients a sneak peak into your practice and, as mentioned in this Forbes article, will help you relay a direct message to your followers.
Like all forms of social media, Snapchat is meant to be very casual and fun. Embracing this tone, especially though the Snapchat app, can help make you more relatable to your audience.
It’s important to remember that being casual doesn’t mean you’re not professional. Using a more relatable tone can help you pass on important health or dental advice and expertise to your audience in a way that they find approachable and helpful.
If you’d like to learn more about how Snapchat and other apps can be useful to your practice, feel free to contact one of our experienced healthcare marketing consultants toll-free at 800.679.1262. Or email us your questions at firstname.lastname@example.org.