Marketing helps you attract prospects, prospects become patients, and patients give you revenue. However, nursing home marketing is much more than just putting your brand name out there. It is an integral part of establishing your brand image and generating … Continue reading
First impressions matter, both for face-to-face and online patient experiences. Therefore, you need to understand the importance of user experience in web design and build your healthcare website to be esthetically pleasing so that it makes a positive impact from … Continue reading
Online reputation management is crucial, especially for doctors. Patients read online reviews, often before you even have a chance to provide them with excellent service. What’s more, bad reviews can cause your medical practice to not show up in search … Continue reading
Online reputation management (ORM) and search engine optimization (SEO) are two distinct services that are often grouped together. However, they both serve entirely different purposes. In general, SEO is used to increase the search engine ranking of your brand or … Continue reading
Not too long ago, physicians claimed that the key to winning and retaining patients was in the quality of the services they delivered. But now, things have changed. Providing the best patient experience is an even more critical success factor … Continue reading
How do you know which is the most effective way? If you are a medical practice owner, you must be looking for effective ways to promote your medical practice. You must be keen to learn more about healthcare marketing – … Continue reading
Online reviews are very popular these days, with everything from gadgets to restaurants judged on third-party sites like Yelp and TripAdvisor. Medical practitioners are not immune, either. Popular websites like Healthgrades, Google My Business and Yelp have the potential to … Continue reading
So, what are patient reviews? If you are a medical practitioner, you know what reviews are. Some people call them online reviews, some call them opinions, and others refer to them as feedback. Some people also consider the star ratings … Continue reading
There are so many healthcare digital marketing strategies, and sometimes it can be overwhelming when you are trying to decide which one to choose. Marketers looking for the best digital marketing strategy need to have a clear understanding of their … Continue reading
Just a decade ago, the healthcare landscape looked radically different from its current form. The concept of online marketing was still in its nascent stage. The Internet has evolved, and so has the way that medical practices market themselves online. … Continue reading
