Creating and posting content online is one of the hallmarks of a healthcare marketing plan in 2016. If you’ve been doing it for a while, it may feel harder and harder to come up with new and engaging content ideas. Or, if this is the first time you have to search for content ideas, you may feel lost on where to start. Whether you’re a healthcare marketing veteran or you’re just starting out, here are a few content-creating avenues to try for inspiration:
Posting news items related to your medical or dental field is a quick and easy way to share content with your patients and followers. Google News Alert is a great tool because you can customize it to suit your interests – it allows you to have daily or weekly emails sent to you about the latest news relating to a specific keyword so you can stay up-to-date on all the latest news in your specialty.
Other medical or dental practice blogs are a great springboard for content ideas. Copying other posts is plagiarism, but you can use blogs as a starting place for your own content. Maybe there’s a blog post about a medical condition that missed an important point – that’s your opportunity to create new content that someone else hasn’t written about yet.
Checking other blogs to see what content they’re coming up with allows you to carve out a niche for yourself by writing about topics that others haven’t covered. This will keep your content fresh and engaging and will also help increase your ranking on search engines.
Other Social Media Accounts
Luckily, sharing other people’s posts on social media isn’t plagiarism. Sharing content from other Facebook or Twitter users that you follow helps you build a network, increases your reach and helps you find a new audience.
Take advantage of everything the Internet has to offer to make your website and social media accounts the best they can be! At Practice Builders, our healthcare marketing consultants have years of experience in helping doctors and dentists create engaging posts for their practice. Contact us at firstname.lastname@example.org to learn more.