Welcome to the new Googleverse, where all your doctor-patient tweets will soon be indexed and searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter have decided that Google will begin indexing tweets in real time this year.
Healthcare marketing experts believe this could be a real boon for the healthcare provider with some social media savvy and an active Twitter account. This change underscores the importance of having a multi-layered Internet presence with social media, an optimized patient- and mobile-friendly website and good patient reviews. In a world where the vast majority (over 80 percent) of Americans search for health information and qualified healthcare providers using mobile devices or computers, these online healthcare marketing strategies are no longer optional.
Twitter spews out tons of information every second and, until now, that information has been much more accessible on Twitter than on Google. Just this past November, Twitter announced that it had indexed every single public tweet since 2006. That made Twitter’s own search engine capable of retrieving more content.
Google believes that Twitter content is best as it happens, in real time, and that’s what this new partnership will enable. If you want to know what patients, other doctors, dentists or veterinarians are saying – about something that’s happening right now – you’ll get it straight from Google without opening Twitter.
Don’t know how to tweet? Don’t have the time to learn? Practice Builders has the right solution to make sure that your Twitter, Facebook and Google+ pages are always active with timely, educational, relevant posts. Click here or call 800.679.1200 to learn more about out social media maintenance solutions.