SEO content, or search engine optimized content, uses specific keywords, phrases and search terms to drive traffic to your website. If, for example, you wanted to reach people looking for a new dentist in your area, you might want to include terms like “teeth whitening” or “dental crowns” and the name of your city throughout your site in order to come up in Google searches.
That being said, having basic keywords may not be enough to reach your audience and to raise your ranking in a Google search. You need to target your content and SEO keywords better to really raise your presence online.
Using popular and unique SEO keywords will help your practice appear more in searches, as will using a lot of different SEO keywords that relate to your practice. Not only will it increase website traffic to your site, but it will also make your site more visible, giving you more credibility.
If you’d like to learn more about SEO or implement an SEO strategy for your website content, contact a marketing consultant at Practice Builders at 800.679.1200 or by email at firstname.lastname@example.org.