Five things to avoid on your website
Now that over 90% of Internet users are looking for healthcare information on the Web, just having a website is not enough. To make your website work for you, avoid these five common design and development mistakes:
- The Slow-Opening Home Page – If it takes longer than 3 seconds to open, it’s too slow by today’s web standards. Avoid complex moving imagery and long content that forces the user to scroll to read it all.
- Too Much Text – We live in a bullet-point, 140-characters-or-less (Twitter) world in which people don’t have the time and do not want to read too much. Use short, easy-to-read text messages and make sure there is more white space than text on every page of your website.
- Dated Graphics, Text Fonts or Styles – Avoid using clip-art or cheap graphics that make you look out-of-touch, outdated or unprofessional. The goal is to make your website look clean, contemporary and relevant.
- Too Much Happening – Avoid pop-ups, flashing banners and web videos that cannot be muted or paused by the user. Too much sound or motion can be annoying and distracting.
- Dull Colors – Color elicits all kinds of emotions. Use bright complementary colors that are pleasing to the eye so you can attract and retain your visitors.
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