After staff salaries, marketing is usually the most significant expense for many dental practices.
As a dental practice owner, don’t you want to see your marketing budget being spent in the most productive way possible? Often, dental practices try different digital marketing tactics without a clear plan and become disappointed when they see little to no success. Sometimes they get lucky and reach one or two business objectives but soon find themselves unable to scale their marketing strategies to drive consistent growth. This is usually because their dental marketing plans or packages do not have the right services to help them reach their business goals – quickly, cost-effectively, and consistently.
In this blog, we dive into the basics of a dental marketing package, essential services that you must include, the importance of each service, and most importantly, the truth about pre-fixed dental marketing packages.
What is a dental marketing package?
A dental marketing package includes several services designed to help you achieve your business goals and differentiate your dental practice from your local competitors.
Why should you opt for all-in-one dental marketing packages?
All-in-one dental marketing packages typically offer a combination of practical and proven digital marketing services and tools, such as:
- Website design and development
- Social media marketing
- Search engine optimization (SEO) – on-page and off-page
- Local SEO
- Content creation, management, and marketing
- Paid ads (PPC)
- Email marketing
- Online reputation management (ORM)
It’s important to note that the phrase “all-in-one” doesn’t mean every possible digital marketing service available. It only means that the package will include all the services being purchased. The only difference is that instead of managing and paying for each service individually, you can receive them as a combination offer.
The all-in-one dental marketing packages, like the ones from Practice Builders, allow you to generate qualified leads, acquire more patients, create personalized patient journeys, and launch dental marketing campaigns tailored to patients’ interests.
What are the benefits of an all-in-one dental marketing package?
Dental marketers have their hands in many pots — most of which tie back to the larger goal of expanding the dental practice and strengthening the online footprint. On any given day, a dental marketer’s activities could include:
- Tracking leads.
- Publishing content on the website to boost traffic and driving engagement.
- Sending emails to contact lists to promote services.
- Pulling data and reports to share with the management.
Traditionally, most of the activities performed by marketers require them to toggle between different tasks: email marketing, SEO, and website content tracking and management. In addition to losing time, marketers also report loss of productivity by hopping from one tool to another for performing different activities.
While this scratches the surface of the benefits of all-in-one dental marketing packages, it’s only the start of the conversation. When you invest in an all-in-one dental marketing package from Practice Builders, you will reap the following benefits:
- Minimizing effort, time, and costs
- Making it easier to access and analyze data
- Creating a more collaborative environment
- Streamlining business growth
- Optimizing patient experience to boost revenue
How will Practice Builders’ team customize an all-in-one dental marketing package for my practice’s unique needs?
At Practice Builders, our process allows us to design custom dental marketing packages that help our clients meet their goals and maximize return on investment (ROI).
Step #1: Understand your brand, services, challenges, and business goals: We start by learning about your dental practice and discussing goals, challenges, and budget. Our experts will also assess current marketing activities and analyze your online presence and reputation. After doing some additional research, our marketing strategists will refine those goals, establish key performance indicators (KPIs) to measure progress, and identify critical services that will make that growth happen. Based on our discussion and assessment, we suggest a customized all-in-one marketing plan for your dental practice.
Step #2: Implement the marketing plan: We will assign a dedicated team to implement the healthcare marketing plan from different aspects of your dental practice. Depending on the plan, our experts will design or redesign your website, optimize it with relevant keywords, implement local SEO tactics to help your website prioritize to the top of search engine results when prospects search for a local dentist. We will also create social media accounts on your behalf and start posting relevant content to attract followers and engage them. Depending on the package, our experts will also start sending direct mailers to your target audience and positing exciting blogs. Your account manager will educate your team about your revised business goals, challenges, and KPIs.
Step #3: Monitor results: Using the KPIs and analytics tools, our experts will keep an eye on the performance of those strategies. This will allow us to assess the efficacy of the plan and stay ahead of the competition. We will provide performance reports and competitor analysis to have complete visibility of how far you have come and where your dental practice marketing plan is headed.
Step #4: Modify the plan: Digital dental marketing is constantly evolving, and connecting the right message to the right audience is a long process of testing, evaluating, and revising. If our initial plan isn’t efficient or your goals change, we’ll assess and adapt our plan. Staying flexible in our approach helps us move forward and achieve goals.
Are you a start-up or small dental practice struggling to get off the ground? We understand the pain, which is why we have created effective and affordable all-in-one marketing packages for dentists to help increase your brand’s online visibility and win new patients. Whether you are looking to build your social media following or reach the top of search engine results, we have the experience and expertise to get the results you want!
Please contact us for a complimentary consultation, and discover how our award-winning team can help your dental practice achieve its goals. Our experts will review your existing dental marketing strategy and suggest a custom digital marketing package for your unique business needs.