Why Google+ Belongs in Your Healthcare Marketing Strategy

When it comes to social networks, Google+ is often overlooked and ignored by doctors and dentists. With over 300 million active users, Google+ is still relatively new to the social network space, overshadowed by hugely popular networks such as Facebook and Twitter. However, it should not be overlooked when it comes to developing a marketing strategy for your health care practice. Aside from being hosted by the world’s leading search engine and being SEO-friendly, here are a few benefits to setting up a Google+ page.

Local Reach: One of the most profound benefits to a Google+ page is local reach. If you invest the time to set up a Google+ page, you can also create something called a Google Local Places page that lists your practice, important details (like your hours and your website) and a place for patients to leave reviews. When consumers search for a service you offer, your page will show up first if you have a well constructed Google Local Places page that ties in with your Google+ page. This feature is incredibly beneficial to practices that wouldn’t rank first in a normal search.

Why Google+ Belongs in Your Healthcare Marketing Strategy

Exciting New Ways to Engage with Patients: Google+ allows you to engage with patients on a level that is different from Facebook and Twitter with a tool called Google Hangouts. If you’re looking to give a live consult or show off a new service in your office, you can do so via Google Hangouts and have a live audience present, ready and available to ask you questions and receive your immediate feedback.

Reputation Enhancement: As more people turn to search engines to seek out medical and dental assistance and physician/dentist reviews, it’s important to put your best foot forward. With a Google+ Local Places page, your patients and potential new patients can see reviews that validate your credibility in your field. Encourage patients to leave reviews after their office visit to improve visibility.

The Google+ environment is constantly changing and improving. As more features roll out, it has become increasing apparent how influential this space really is. Here at Practice Builders we understand that Google+ can be time-consuming. If you don’t have the time or resources, we’re here to help you get up and running. Call us at 800.679.1200 to learn how we can help you with Google+ and your other social media needs.