How do hospitals advertise?Posted on
As a hospital owner or marketer, your goal for advertising is probably to attract more patients – or to get in front of them, so when it comes time to make an appointment, your medical practice is on their radar. But where to start? Here’re the top three local hospital advertising ideas that will help your practice get noticed and attract patients.
1. Claim your profile on Google My Business: Your Google My Business profile is how your medical practice appears on Google Maps, Google Search, and Google’s Knowledge Panel. But, that’s not the only way Google My Business listing can help you attract more patients. You can highlight the Q&A section of Google My Business Profile to emphasize your service’s key features and increase patients’ confidence.
2. Run Patient Referral Programs: A patient referral campaign is a great way to attract more patients while rewarding your existing patients for recommending your services to others. Make your referral campaigns work for you by determining what incentive you’ll provide to patients, how recommending your medical practice to others will benefit them, and how you’ll keep track of referrals. Many medical practices use a punch card, which is an easy way to show patients how many complimentary visits they’ve earned by bringing referral traffic to your practice.
3. Answer Questions on Social Platforms: Do a quick search of your specialty online and determine what kind of questions are people asking. The most important thing to remember is that providing value to your target audience will loyal patients. And there’s no easier way to do this than to provide answers to your patients’ frequently asked questions on social platforms like Quora. Just create a list of questions and post answers on the appropriate social platforms.