With costs escalating, payment models changing, and patients gaining more control over how and where they want to spend their precious dollars, running a clinic successfully is a huge challenge.
Being a healthcare provider, your responsibility doesn’t just end at taking care of patients and delivering a fantastic patient experience. Today’s providers need to focus on ensuring a strong online reputation and a healthy bottom line.
Follow these three best practices if you are looking for ways to run a clinic successfully:
1. Set Goals: Setting goals, both long term, and short term, will help you drive your practice’s growth. But how do you set goals? The rule of thumb is to keep your goals SMARTER – specific, measurable, achievable, realistic, time-bound, exciting, and relevant. To set the right goals, start by working backward. First, decide where you want to be in the next five years and then figure out what you must do to get there.
2. Differentiate Yourself: Consider what makes your practice different from competitors or what your patients’ value most about your services. What are the key benefits you provide them? Understanding your practice’s unique aspects will help you articulate your marketing message that sets your practice apart. One of the best ways to discover the unique aspects of your practice is to ask patients directly. After conducting online and offline surveys, themes will begin to emerge, which will help you forms a basis for your branding.
3. Invest in Staff Training: Staff training is one of the most important things you must focus on to run a clinic successfully. Finding skilled people can be a challenge, but the best medical practices never settle when it comes to hiring quality staff. Once you’ve hired excellent team members, you must support them by training them and giving them the resources they need to do an outstanding job.