Why healthcare websites must include images and videos

Why healthcare websites must include images and videos

Modern society is often described as “quick information consumers,” and because of that, the significance of visuals cannot be overstated. Whether you’re scrolling through social media pages or browsing websites, images and videos grab attention like never before.

Our healthcare digital marketing agency advocates for the idea that in healthcare, where trust and credibility are paramount, leveraging the power of visuals can make a world of difference in engaging patients and providing high-quality services and essential information. Let’s delve into why incorporating images and videos into healthcare websites is not just beneficial but crucial in today’s landscape.

Why healthcare websites must include images and videos

The importance of images in capturing attention and building trust

For healthcare practices, images play a crucial role in capturing attention and building trust. High-quality images can captivate audiences instantly, drawing them into the content of your website. In the healthcare industry, images can establish an emotional connection with patients, making your practice look friendlier and more like a place where you are always welcome. Videos, on the other hand, take engagement to the next level by combining visuals with audio, allowing you to create more emotions, tone, and nuances that may be lost in text alone. This is especially important in healthcare, where clear communication and understanding are paramount.

Images and video materials are also important for meeting user preferences and boosting SEO. Our experience shows that people are naturally drawn to visuals over text, and images are processed by the brain much faster than written content. Incorporating images into your healthcare website meets modern users’ expectations,making their browsing experience more positive and keeping them engaged. Additionally, images and video play a vital role in search engine optimization (SEO), as search engines like Google prioritize websites that offer a rich multimedia experience, including video and images.

Why healthcare websites must include images and videos

Reasons to Use Images and Videos on Your Website

  • Today, people prefer visuals over text. In an era dominated by social media and visual content platforms, users look to images and videos for information consumption instead of huge amounts of text. Images, such as high-quality images of facilities, staff, and satisfied patients, can build trust and reliability and establish some kind of bond with your audience.
  • Videos, on the other hand, bring stories to life, bring experiences to life, and educate viewers. Studies show that 72% of customers prefer video content for learning about products or services, and 85% of consumers want more video content from brands.By incorporating images and video into healthcare websites, providers can make their brand look more patient-oriented, making it more relatable and approachable to potential patients.
  • A better way to explain your ideas: Videos and images are essential tools in healthcare for engaging explanations. Videos provide a dynamic medium for narrating stories, demonstrating techniques, and providing step-by-step guidance. Healthcare providers can use video content to explain complex procedures and treatment options, instilling confidence in their team’s expertise.

Images, on the other hand, add context and visual cues to medical information, showing key concepts in a more common way for a regular person and showing that you care about patients’ understanding. This visual storytelling fosters empathy and connection, helping patients relate to their healthcare journey.

  • More organic leads in search engines: Videos and images are essential tools for SEO, as they enhance user engagement and boost interest. Videos increase dwell time, a metric that search engines consider when determining a website’s relevance and quality. They also generate backlinks, improving website authority and ranking on search engine results pages.

In healthcare, trust and credibility are paramount, and images play a crucial role in building brand authority and trust. High-quality images showcasing the main features of your practice and satisfied patients instill confidence in visitors, signaling professionalism and expertise. They improve the online reputation of your brand, making it more relatable and approachable to prospective patients. By optimizing content on your webpages, you can improve your website’s visibility in search results and drive more organic traffic to your site.

Why healthcare websites must include images and videos
  • Strategies with good visuals have better ROI: Videos and images are crucial elements in healthcare practices, as they promote engagement and shareability. Videos provide experiences that make you feel like you are really taking action, which attracts new patients and drives potential visitors to become your clients.

You can showcase expertise, educate patients, and make people in your area know about your practice way sooner than if you decided to hit the wall 1000 times instead of making sure that everything that works is set up. By making use of images and videos that engage, educate, and inspire trust, healthcare practices can maximize their ROI, differentiate their brand, and achieve long-term success in an increasingly visual-centric digital landscape.

  • Can be used on different media and platforms: Image importance as well as the importance of videos are essential to understand if you want to build a strong online presence for your practice. There are a lot of tools for building trust and connection in the healthcare industry, but visual elements play one of the key roles in each and every single one.

Videos provide immersive experiences that engage audiences across various platforms, generating 12 times more shares than text and images combined. They help introduce you to your audience in such a way that they don’t get bored and actually decide to learn more about you. Making sure that logos, posts, captions, and webpages are packed with the right amount of visual content that creates balance and makes the user experience way better than just reading 3000 words on every service page is a way to go!


In conclusion, the incorporation of images and videos into healthcare websites is not merely a trend but a necessity in today’s digital landscape. From capturing attention and conveying trust to improving SEO and driving organic leads, visuals play a multifaceted role in enhancing the online presence of healthcare practices.

By embracing the power of images and videos, our healthcare marketing agency helped hundreds of healthcare providers build strong online presence and connections with new patients by differentiating their brand and ultimately improving patient experiences.