Whether you’re just getting started with your Chiropractic Practice or have been around for years, the heat from the ongoing pandemic and the intensifying competition can cause a major effect on business strategies.
If you have visited LinkedIn or Facebook recently, you may be familiar with how many attract-patients-quick healthcare marketing agencies are out there, claiming they have the best-kept secret of chiropractic digital marketing to take your practice to the next level.
Unfortunately, there’s no such thing as a one-size-fits-all approach or marketing hack that can grow your healthcare brand overnight. Growing your chiropractic practice takes time and effort. Lots of it. Period.
Be on alert, agencies will make tall claims to help you attract more patients and grow your business. Bottom line, these are just marketing gimmicks, so don’t lose sight of what’s essential and long-lasting – quality care and patient satisfaction. As long as you’re loyal to your patients, the right ones will come naturally.
Though there’s no magical trick to skyrocket your practice’s growth, there are some lesser-known secrets that often act as effective solutions.
But remember, these ‘secrets’ won’t transform your chiropractic practice overnight.
Chiropractic Digital Marketing Secrets
These four secrets for digital marketing for chiropractors will boost your brand image and help you build stronger relationships with your target audience.
Win-win for all!
Secret #1: Active Presence on Social Networks
Wondering if your patients would be interested in your Facebook story? Well, don’t be afraid to try something new! Chiropractors are becoming increasingly creative on social networks, incorporating engaging content into their marketing efforts, and managing their target audiences with various content types. Sharing short posts and stories on social networks has enabled healthcare marketers, to achieve business goals by showcasing team members, sharing new product information, and promoting new services. This can help create a connection with your target audiences at an individual level and other medical practices looking to partner with you for referrals.
Interesting Article: How to Make Your Patients Follow Your Chiropractic Practice on Social Media.
Secret #2: Creating and Sharing Relevant Content
The importance of creating relevant content has been a target focus for 2020 and cannot be stressed enough for 2021 and beyond. Good content can help attract more organic traffic to your website, leading to higher conversion rates. Also, content creation is one of the most cost-effective digital marketing strategies for chiropractors. Good quality content also helps increase your website’s credibility. For instance, regularly sharing relevant information with your target audience through blog posts will help you gain patients’ trust, and authority in your local market. Infographics is a great way to create engaging content. When creating and using infographics within your content, ensure they are visually appealing and include engaging information on relevant topics.
Secret #3: Mobile-friendly Website
If you look closely, many successful healthcare marketers have one common marketing strategy in place – a mobile-friendly, easy to navigate, and SEO-optimized website. Make sure to adjust the website’s color combination, fonts, space between texts, and graphics quality. Content and display should be worthy of your patients’ time. Also, make sure your website is mobile responsive, which means its layout adjusts itself to the viewing device’s screen size. A mobile-friendly website design also ensures consistency in how information is displayed without compromising the user experience. This will help promote information helpful for your visitors easily.
Secret #4: Send Targeted Emails
Email segmentation is critical. While you don’t have to go crazy with personalization, there are simple ways to determine who should or shouldn’t receive your marketing emails. Your target audience must find your emails informative and helpful. You can segment your emails based on location, gender, illness type, active vs. passive patients, cold and hot leads, etc.
It’s all about being thoughtful of where emails are being sent, to whom, and what actions you expect them to take. Your failure to personalize emails could turn off your prospects and lead them to unsubscribe.
Digital marketing has enabled many chiropractic digital marketing experts to reach a broader audience in more effective and affordable ways. As a chiropractor marketer who wants to succeed in 2021 and stay ahead of the competition, you must try to implement these secrets in your healthcare marketing strategy. Take time to develop a winning strategy that ensures patient satisfaction while increasing revenue for your practice. This translates into more patients and the ultimate customer satisfaction all practices yearn for.
Looking for more tips and tricks? Contact us at Practice Builders, a chiropractor marketing agency specializing in helping chiropractors reach new patients and generate more revenue. Our experts will help you promote your chiropractor practice effectively and successfully!